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Stanford Graduate School of Business (USA)
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Airbnb (Spanish version)
Rachleff, Andrew; Rosenthal, SaraCase SGSB-E470 Spanish versionEntrepreneurshipThe Airbnb case describes the very early days of this startup, beginning with the founders’ original concept of renting out air beds and serving breakfast (“Airbed and Breakfast”) in their apartment to conference attendees as an alternative to expensive hotel rooms. The founders grew the business by providing finding lodging options in people’s homes for attendees of large events such as South by Southwest and the Democratic National Convention....Starting at €8.20
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Gainsight: Leading by Example in Customer Success
Bowman, Kirk; Lattin, James; Feldhausen, ErikaCase SGSB-E682-EDecision AnalysisThis case describes the evolution of the customer success function through the rise of Gainsight. It discusses the responsibilities of the customer success function, measuring and compensating customer success teams, and the return on investment for adding a customer success organization. It also describes some of the different forms customer success can take across firms.Starting at €8.20