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Stanford Graduate School of Business (USA)
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Ditto - Teaching Note
Fern Mandelbaum, Julieta DuekTeaching Note SGSB-E508TN-EEntrepreneurshipThe case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in December 2012, when the company faced a number of decisions including facing lawsuits from a competitor and a patent troll. This case focuses on the following elements of Doerksen’s story: • How Doer...Starting at €0.00
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Savannah Informatics: Innovating During the COVID-19 Pandemic
Schulman, Kevin; Kilonzi, Justus; Muthee, JohnCase SGSB-SM348-EStrategyIn February 2020, companies around the world contemplated their next moves as the pandemic news grew more grim each day. For Savannah Informatics, one of the first information services firms in Africa’s health care sector, the uncertainties and immediate supply chain challenges prompted nimble moves to make sure the technology continued to perform, but also served as a call to innovate further, and add new digital offerings. This case study addr...Starting at €8.20
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Ditto
Fern Mandelbaum, Julieta DuekCase SGSB-E508-EEntrepreneurshipThe case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in December 2012, when the company faced a number of decisions including facing lawsuits from a competitor and a patent troll. This case focuses on the following elements of Doerksen’s story: • How Doer...Starting at €8.20