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Ivey Business School (Canada)
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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacCase IVEY-9B21N001-EFinanceLuckin Coffee Inc. (Luckin), an emerging growth firm that aimed to become the market leader in the coffee industry in China, had quickly grabbed market share by using freebies and discounts to entice cost-conscious Chinese consumers to try its products. Luckin sold its coffee and snacks through a proprietary mobile app, and customers either picked up their orders from strategically located stores or had them delivered. By the end of 2019, Luckin ...Starting at €8.20
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Gowlings LLP: Canadian Legal Services Firm Going International
Brian C. Pinkham; Ramasastry ChandrasekharCase IVEY-9B16M190-EStrategyIn February 2014, the chairman and chief executive officer of the third-largest law firm in Canada, Gowlings LLP, was examining his options for taking the firm global. On the verge of retirement, he hoped to establish an enduring platform for international expansion based on three aspects: a new global location, a new global partner, and a new organizational structure. Each point was interlinked, and each presented its own managerial dilemmas. Go...Starting at €8.20
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Spitzberg Elevators Corporation: Responding to Antitrust Legislation
Brian C. Pinkham; Ken MarkCase IVEY-9B17M172-EStrategyIn April 2015, a legal associate at Spitzberg Elevators Corporation, a U.S. corporation operating in Hong Kong, was tasked with recommending how the company should respond to Hong Kong’s new anti-competition legislation, which was scheduled to be enacted within eight months. The legal associate first needed to review the legislation, specifically the key portions that could have an impact on her company's imminent plans to bid on several elevator...Starting at €8.20
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Otsuka Kagu Ltd: Saving the Furniture Business
Andrea Santiago; Fernando Martin Roxas; Karina Iris YuvallosCase IVEY-9B18M195-EStrategyFounded in 1969 as a small operation, Otsuka Kagu, Ltd. became Japan’s largest furniture retailer and was listed on the Tokyo Stock Exchange in 1980. A membership program in 1993 managed to revitalize the company’s sales at a time when Japan was in a receStarting at €8.20
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Carlos Ghosn: Hero or Villain - Teaching Note
Andrea Santiago; Fernando Martin RoxasTeaching Note IVEY-8B19M092-EStrategyTeaching note for product 9B19M092.Starting at €0.00
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Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20
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Doing Business in Sierra Leone: Graeme Hossie at London Mining (A)
Brian C. Pinkham; Ken MarkCase IVEY-9B16M228-EStrategyIn 2008, Graeme Hossie, co-founder and chief executive officer of London Mining, an iron-ore mining firm, was preparing to assist the London Mining team in its negotiations for a project in Sierra Leone. Hossie was to meet with representatives from the government of Sierra Leone, a local city mayor, and landowners to acquire a property that included an old iron-ore mine. The mine was a potentially high-grade iron-ore mine that would be lucrative ...Starting at €8.20
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Born Global: Timeless Herbal Care Prepares to Supply Medical Marijuana to Canadians
Brian C. Pinkham; Ken MarkCase IVEY-9B16M212-EEntrepreneurship, StrategyIn 2012, a former crown attorney for Canada’s Department of Justice started Timeless Herbal Care, a company that was intended to capitalize on Jamaica’s deregulation of marijuana for medical purposes. The entrepreneur and his family relied on their ties to Jamaica and his legal expertise to create a legislative framework for Jamaica’s medical marijuana industry to meet international standards. Concurrently, Canada was readying legislation to allo...Starting at €8.20
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Carlos Ghosn: Hero or Villain
Andrea Santiago; Fernando Martin RoxasCase IVEY-9B19M092-EStrategyIn 2018, the acknowledged saviour of Nissan and the creator of the 19-year-old cross-shareholding Renault-Nissan alliance was accused by the Tokyo Prosecutors Office of understating his compensation and of using company resources for personal gain. The arrest of the former chairperson of Groupe Renault, Nissan Motor Co. Ltd., and Mitsubishi Motors brought to light weak governance practices at Nissan and challenged the state of the tripartite alli...Starting at €8.20
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Investing in a Unicorn: The Case of Luckin Coffee Gone Rogue - Teaching Note
Andrea Santiago; Fernando Martin Roxas; Maria Theresa ManalacTeaching Note IVEY-8B21N001-EFinanceTeaching note for product 9B21N001.Starting at €0.00