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Ivey Business School (Canada)
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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Apex Technology Co. Ltd.: Financing an Acquisition
Xiangyang Ma; Hongchuan Zhao; Tieshan LiCase IVEY-9B18N016-EEntrepreneurship, Finance, StrategyOn April 20, 2016, printer and ink maker Lexmark International, Inc. (Lexmark) announced that it was being acquired and taken private by a consortium comprising China-based computer hardware company Apex Technology Co., Ltd. (Apex), as well as private equity firms PAG Asia Capital (PAG) and Legend Capital (Legend). On the same day, Apex formally announced its acquisition of Lexmark for the Chinese capital market. The announcement caused a huge se...Starting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldTeaching Note IVEY-W26693-EMarketing, StrategyTeaching note for product W26692.Starting at €0.00
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NIO: Developing a Business Model in China
Xiangyang Ma; Zeng Wang; Tieshan Li; Xianyi Li; Xiaomei LiCase IVEY-9B19M109-EEntrepreneurship, StrategyBy 2018, NIO Inc. was more than just a car company. By providing high-performance smart electric vehicles and the ultimate user experience, NIO had shown its commitment to creating a pleasant lifestyle for its users and creating a worldwide “user brand.”Starting at €8.20
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L'Oréal USA: Digitally Optimizing Consumer Insights - Teaching Note
Dennis Paris; Sheri Lambert; Amy LavinTeaching Note IVEY-8B21A012-EMarketingTeaching note for product 9B21A012.Starting at €0.00
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Ucommune: Creating a Business Model for the Co-working Space Industry in China - Teaching Note
Xiangyang Ma; Yaorong Zhu; Yixin Xue; Yiting Han; Tieshan LiTeaching Note IVEY-8B21M061-EEntrepreneurship, StrategyTeaching note for product 9B21M061.Starting at €0.00
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Ucommune: Creating a Business Model for the Co-working Space Industry in China
Xiangyang Ma; Yaorong Zhu; Yixin Xue; Yiting Han; Tieshan LiCase IVEY-9B21M061-EEntrepreneurship, StrategyUcommune was the first co-working space operator in China to submit a prospectus to the US Securities and Exchange Commission. As its basic business, Ucommune provided co-working spaces for members and customers, and gradually formed two specific space operation models: the self-operated model and the asset-light model. Ucommune also offered members comprehensive value-added services and promoted the development of a service business by establish...Starting at €8.20
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So-Young: Innovating the Business Model in China - Teaching Note
Xiangyang Ma; Xinyu Shao; Tieshan Li; Xiuhong WangTeaching Note IVEY-8B20M112-EStrategyTeaching note for product 9B20M112.Starting at €0.00