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Ivey Business School (Canada)
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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South East Grey Community Health Centre: Journey to Rural Expansion - Teaching Note
David Barrett; Vania SakelarisTeaching Note IVEY-8B20D008-EService and Operations ManagementTeaching note for product 9B20D008.Starting at €0.00
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McMaster Family Health Team: Culture Evolution - Teaching Note
David Barrett; Vania SakelarisTeaching Note IVEY-8B20D009-EService and Operations ManagementTeaching note for product 9B20D009.Starting at €0.00
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South East Grey Community Health Centre: Journey to Rural Expansion
David Barrett; Vania SakelarisCase IVEY-9B20D008-EEntrepreneurship, Service and Operations ManagementIn 2019, the clinical director of the South East Grey Community Health Centre was conflicted about whether to proceed with presenting the chief executive officer with a proposal to expand the health centre's primary services to a satellite location in theStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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Satya: Authentic Entrepreneurship and Community - Teaching Note
Vania Sakelaris; Janice ByrneTeaching Note IVEY-W28480-EEntrepreneurshipTeaching note for product W28479.Starting at €0.00
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Funding My Sisters’ Place: Building a Sustainable Social Enterprise - Teaching Note
Janice Byrne; Sophie Bacq; Vania SakelarisTeaching Note IVEY-W28482-EEntrepreneurship, Knowledge and CommunicationTeaching note for product W28481.Starting at €0.00
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Academic Entrepreneurship: Navigating Commercialization Challenges - Teaching Note
Simon Parker; Vania SakelarisTeaching Note IVEY-W28371-EEntrepreneurship, StrategyTeaching note for product W28370.Starting at €0.00
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Kids Swag: Building an Opportunity around Diversity - Teaching Note
Vania Sakelaris; Janice ByrneTeaching Note IVEY-W26183-EEntrepreneurship, MarketingTeaching note for product W26182.Starting at €0.00