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Ivey Business School (Canada)
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldTeaching Note IVEY-W26693-EMarketing, StrategyTeaching note for product W26692.Starting at €0.00
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L'Oréal USA: Digitally Optimizing Consumer Insights - Teaching Note
Dennis Paris; Sheri Lambert; Amy LavinTeaching Note IVEY-8B21A012-EMarketingTeaching note for product 9B21A012.Starting at €0.00
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SYIT: Changing the Corporate Culture
Maria Khan; Khurram Rehman Alvi; Zunaira SaqibCase IVEY-9B18C004-EEntrepreneurship, Leadership and People Management, StrategyOn February 1, 2013, the managing director of software development firm SYIT, sat in his office and gathered his thoughts on his new organization. Based in Islamabad, Pakistan, SYIT was a new entrant in the offshore software development industry. Its managing director had expended months of effort to move the entire project team from his previous employer to his newly formed company, but the real challenge lay ahead. SYIT needed to reduce the cul...Starting at €8.20
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SYIT: Changing the Corporate Culture - Teaching Note
Maria Khan; Khurram Rehman Alvi; Zunaira SaqibTeaching Note IVEY-8B18C004-ELeadership and People ManagementTeaching note for product 9B18C004.Starting at €0.00
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Jinnah Foundries: A Lesson in Change Management and Human Resources Restructuring
Zunaira Saqib; Maria Khan; Asfia ObaidCase IVEY-9B20M021-EStrategyJinnah Engineering Works and Foundries had been a prominent foundry and machining business in Pakistan since its inception in 1950. In early 2018, it was struggling with internal inefficiencies caused by a lack of formal workforce planning. The company hired temporary workers almost daily—with no long-term planning and a high attrition rate—and the company’s board was worried about the mounting inefficiencies and financial costs. The company had ...Starting at €8.20
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldCase IVEY-W26692-EMarketing, StrategyOn March 1, 2020, when news of the COVID-19 pandemic emerged, it meant an existential threat to the survival of businesses internationally. L’Abode Accommodations, a full-service property management company based in Sydney, Australia that specialized in mid- to high-end luxury vacation homes, was no exception. Virtually overnight, the company experienced an alarming number of contract cancellations. To make matters worse for an industry dependent...Starting at €8.20
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Pak Sweets: Managing a Diverse Workforce
Maria Khan; Zunaira Saqib; Nataliya Farrukh; Fatima Tanvir; Kahaf PashaCase IVEY-9B16C017-ELeadership and People Management, StrategyIn 2014, the chief executive officer (CEO) and owner of Pak Sweets was worried about diversity issues in his organization. The sweets-making factory, once a one-room business and now a full-fledged factory in Rawalpindi, Pakistan, was highly dependent on blue-collar workers. Each production process required workers with diverse skills, so the company hired employees from different provinces of Pakistan, representing multiple ethnicities. The ethn...Starting at €8.20