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Ivey Business School (Canada)
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldTeaching Note IVEY-W26693-EMarketing, StrategyTeaching note for product W26692.Starting at €0.00
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Bhaghwati Steel Centre: Backward or Forward? - Teaching Note
Nishant Sapra; Anshul JainTeaching Note IVEY-W29384-EEntrepreneurship, FinanceTeaching note for product W29383.Starting at €0.00
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India Holiday Bureau: Planning for the Tourist Season
Krishnamurthy Bindumadhavan; Anshul JainCase IVEY-9B15E013-ECorporate Governance, Entrepreneurship, StrategyThe owner and chief executive officer of the India Holiday Bureau (IHB), was besieged by calls from irate travelers seeking an explanation for the poor customer service they had received. It was the peak of the tourist season in India, with international visitors pouring into the country to explore its temples, palaces, hills, beaches and wildlife reserves. IHB had accepted several online hotel-booking requests, but because the hotel did not have...Starting at €8.20
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Schneider Electric India: Leadership Challenges
Abinash Panda; Anshul Jain; Samir MishraCase IVEY-9B17C011-EEntrepreneurship, Leadership and People ManagementIn May 2015, the new director at Schneider Electric’s plant in Rudrapur, India, faced a challenging situation. The company had an ongoing struggle with quality issues and consistently missed its production targets. From a human relations perspective, employee engagement and morale were low and the shop-floor workers had very little respect for the plant’s management team. The new director quickly launched a program of human resource initiatives a...Starting at €8.20
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L'Oréal USA: Digitally Optimizing Consumer Insights - Teaching Note
Dennis Paris; Sheri Lambert; Amy LavinTeaching Note IVEY-8B21A012-EMarketingTeaching note for product 9B21A012.Starting at €0.00
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uTrade Solutions: Leveraging Growth Opportunities in the Fintech Industry - Teaching Note
Pawan Kumar; Ritu Srivastava; Anshul JainTeaching Note IVEY-W25878-EMarketing, StrategyTeaching note for product W25877.Starting at €0.00
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Bhaghwati Steel Centre: Backward or Forward?
Nishant Sapra; Anshul JainCase IVEY-W29383-EEntrepreneurship, FinanceBhagwati Steel Centre, a family-owned trading firm located in Ghaziabad, India, was facing a short-term decline in revenue from its core business, trading iron and steel components, during the COVID-19 pandemic. The company’s four partners felt that this was the right time to diversify and expand their business to establish more sources of revenue and income; they were considering diversifying and expanding their business using a business integra...Starting at €8.20