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Ivey Business School (Canada)
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L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
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Educomp: Shaping Education in the New Millennium
Amita Mital; Sanjay Dhir; Sonjoy MohantyCase IVEY-9B13M073-EStrategyEducomp Solutions Ltd. was established in 1994 with the aim of providing for a customer’s entire education lifecycle, from pre-school to higher education/vocational training, and appropriating value from the same customer multiple times. This strategy, over a period of 17 years, enabled Educomp to become the largest player in the education technology sector in India. Educomp took the organic route to growth, which it achieved largely through acqu...Starting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
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L’Abode Accommodations Down Under: Agile Leadership Navigates Pandemic Threat to Business Survival - Teaching Note
Dennis Paris; Sheri Lambert; Jennifer M. Sundstrom-FitzgeraldTeaching Note IVEY-W26693-EMarketing, StrategyTeaching note for product W26692.Starting at €0.00
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Valeo: Innovating to Lead the Mobility Revolution - Teaching Note
Amita Mital; Krishnan VTeaching Note IVEY-8B21M016-EStrategyTeaching note for product 9B21M016.Starting at €0.00
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Valeo: Innovating to Lead the Mobility Revolution
Amita Mital; Krishnan VCase IVEY-9B21M016-EStrategyIn 2019, the chairman and chief executive officer of Valeo, an automotive supplier and partner to automakers worldwide, faced the challenges of maintaining the company’s speed of growth and balancing its growth with profitability. Valeo had started as a small automobile component manufacturer in 1923 in France. By 2019, however, it was partnering with automakers to design innovative solutions for smart mobility with a focus on intuitive driving a...Starting at €8.20
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L'Oréal USA: Digitally Optimizing Consumer Insights - Teaching Note
Dennis Paris; Sheri Lambert; Amy LavinTeaching Note IVEY-8B21A012-EMarketingTeaching note for product 9B21A012.Starting at €0.00
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Dilli Haat: Reviving Lost Glory
Amita Mital; Shrey VigCase IVEY-9B17M100-EStrategyDilli Haat started in 1994 with the objective of providing infrastructure to craftspeople from across India to sell their traditional crafts in an urban marketplace and prevent their exploitation by intermediaries. The marketplace, set up in the heart of Delhi, the capital of India, was a one-stop shop for visitors seeking authentic India handicrafts and handloomed products. Dilli Haat provided a unique shopping experience in a well-laid-out area...Starting at €8.20
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Charagh Din: Dressing the Elite
Amita Mital; Vijayalakshmi NatarajanCase IVEY-9B18M038-EStrategyCharagh Din sold premium men's shirts in Mumbai, India, to elite customers. It had been in business for three generations, dating back to 1949, and had evolved from a small tailoring shop to a multi-storied showroom. The brand was recognized for its unique designs and outstanding customer service. However, unlike its competitors, Charagh Din did not have in-house manufacturing. The business model worked well when India was a regulated economy, bu...Starting at €8.20