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HBSP (USA)
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Merck: La administración de Vioxx (D)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCase HBS-111S05Knowledge and CommunicationStarting at €5.74
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Merck: La administración de Vioxx (G)
Simons, Robert L.; Kindred, NatalieCase HBS-111S08Knowledge and CommunicationStarting at €8.20
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Making the Numbers (Spanish version)
Simons, Robert L.; Packard, JenniferCase HBS-118S02Strategy1) founding, 2) growth, 3) push to profitability, 4) relocation process, and 5) takeover by new management. At each stage, students must confront tensions in balancing profit, growth and control. Difficulties encountered in the business are due to management's attempts to design and use formal control systems to achieve profit and performance goals.Starting at €8.20
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ATH Technologies (A): cumpliendo los objetivos
Simons, Robert L.; Packard, JenniferCase HBS-118S03StrategyUn ejercicio que lleva a los estudiantes a través de cinco etapas de crecimiento empresarial en una puesta en marcha en la industria de dispositivos médicos: 1) fundación, 2) el crecimiento, 3) empuje a la rentabilidad, el proceso de reorientación 4) y 5) toma de control por la nueva administración. En cada etapa, los estudiantes deben hacer frente a las tensiones en el equilibrio de beneficios, el crecimiento y el control. Las dificultades encon...Starting at €8.20
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Experts Are More Persuasive When They're Less Certain (Spanish version)
Tormala, Zakary; Berinato, ScottArticle HBS-F1103DA new study by Zakary Tormala of Stanford Business School looks at how the certainty of a person's opinion affects his ability to influence others. A lot depends on whether the opinion is from an expert or an amateur. The surprising finding: Experts are more persuasive when they express uncertainty, but amateurs are more compelling when they express confidence.Starting at €8.20
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If You Want to Motivate Someone, Shut Up Already
Irwin, Brandon; Berinato, ScottArticle HBS-F1307D-EEveryone gets better with a little coaching. But new research from a professor at Kansas State shows that silent coaches get significantly greater improvements than coaches who spout constant encouragement.Starting at €8.20
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Cooks Make Tastier Food When They Can See Their Customers
Buell, Ryan W.; Kim, Tami; Tsay, Chia-Jung; Berinato, ScottArticle HBS-F1411B-ELeadership and People ManagementThe unexpected benefits of increasing transparency between employees and customers.Starting at €8.20
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Putting Yourself in the Customer's Shoes Doesn't Work
Hattula, Johannes; Berinato, ScottArticle HBS-F1503B-EMarketingA new series of experiments reveals that empathy tends to make marketers more egocentric.Starting at €8.20
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Corporate Wellness Programs Make Us Unwell
Spicer, Andre; Berinato, ScottArticle HBS-F1505B-EHas our obsession with health gone too far? A researcher explains why efforts to encourage employees to meet the new ideal of fitness may backfire.Starting at €8.20
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Sometimes, Less Innovation Is Better
Aversa, Paolo; Berinato, ScottArticle HBS-F1703B-EEntrepreneurshipIf your industry is in turmoil, your instinct might be to double down on innovation so that your firm can get ahead of all the change. But new research from a team led by a professor from City University of London suggests you might want to hold off. Its study of innovation in Formula 1 racing showed that when car technologies were undergoing rapid shifts, the teams that produced very basic vehicles outperformed the rest.Starting at €8.20