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Ivey Business School (Canada)
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A030-EMarketingTeaching note for product 9B20A030.Starting at €0.00
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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Spencer’s Retail Limited: Store Format and Private Label Decisions - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A077-EMarketingTeaching note for product 9B20A077.Starting at €0.00
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Linc Pen and Plastics Limited: Creating a Brand from a New Product
Atanu Adhikari; Seema LallCase IVEY-9B21A003-EMarketingLinc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equit...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A046-EMarketingTeaching note for product 9B20A046.Starting at €0.00
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Spencer’s Retail Limited: Store Format and Private Label Decisions
Atanu Adhikari; Seema LallCase IVEY-9B20A077-EMarketing, StrategySpencer’s Retail, a fast-moving consumer goods retail chain in India, had been perceived as an expensive retailer exclusively for high-end consumers. A new sector head took over in 2013 and shifted the store from a positioning statement of “Taste the WorlStarting at €8.20
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A.T. Kearney Inc.: The Push to become a Management Consulting Titan
Florian Wiesner; Jonathan Chen; Christopher WilliamsCase IVEY-9B20M180-EStrategyIn the first quarter of 2019, A.T. Kearney Inc.’s managing partner had to find a strategy that would help the company move into the top tier of the world’s management consultancy firms. The new leader was only the ninth managing partner in the firm’s histStarting at €8.20
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innogy Consulting GmbH: Competing Away From Home - Teaching Note
Jonathan Chen; Son Tran Tuan; Christopher WilliamsTeaching Note IVEY-8B18M159-EStrategyTeaching note for product 9B18M159.Starting at €0.00
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Arconic Inc. versus Elliott Management Corp.: A Battle for Control
Jonathan Chen; Carolyn Burns; Christopher WilliamsCase IVEY-9B20M014-EStrategyArconic Inc. was a lightweight-material engineering firm that supplied the aerospace, automotive, and commercial transportation industries. Elliott Management Corporation was an activist investment firm that held a minority investment in Arconic Inc.. The two companies were locked in a public disagreement on how to generate acceptable financial returns for investors. At a shareholders' meeting on May 25, 2017, all shareholders would be able to vo...Starting at €8.20