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Ivey Business School (Canada)
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A030-EMarketingTeaching note for product 9B20A030.Starting at €0.00
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCase IVEY-9B20A030-EMarketing, StrategyIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Starting at €8.20
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCase IVEY-9B20A046-EEntrepreneurship, Marketing, StrategyWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Starting at €8.20
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Spencer’s Retail Limited: Store Format and Private Label Decisions - Teaching Note
Atanu Adhikari; Seema LallTeaching Note IVEY-8B20A077-EMarketingTeaching note for product 9B20A077.Starting at €0.00
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Leader’s Edge: Interview With Yves Doz
Stephen BernhutArticle IVEY-9B11TA10-EStrategyYves Doz is Professor of Strategic Management and the Timken Chaired Professor of Global Technology and Innovation at INSEAD, and Visiting Professor at the Helsinki School of Economics. He was Dean of Executive Education (1998-2002) and Associate Dean for Research and Development (1990-1995) at INSEAD. He has also taught at the Harvard Business School, Stanford’s Graduate School of Business, Seoul National University, and Aoyama Gakuin University...Starting at €8.20
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Leader's Edge: An Interview with Jim Collins
Stephen BernhutArticle IVEY-9B09TD10-EStrategyFrom Built to Last to Good to Great and now to Why the Mighty Fall (HarperCollins), Jim Collins has established himself as the leading management thinker of our time. The former Stanford University Business School professor turned mega-selling author and avid rock climber is the driven researcher and thinker whom many leading companies look to for advice on how to grow, how to improve their performance and how to go from merely good to great. He ...Starting at €8.20
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The Ivey Business Journal Interview: State Capitalism, with Aldo Musacchio
Stephen BernhutArticle IVEY-9B13TB08-EStrategyThe Ivey Business Journal interviews Aldo Musacchio, associate professor at Harvard Business School and an expert on state-owned enterprises (SOEs). Defining state capitalism as the widespread influence of a government in an economy, Musacchio contends that the current debate on state capitalism and the efficiency or inefficiency of SOEs is outdated. Most observers compare today’s SOEs to Soviet-era SOEs, which often failed to comply with interna...Starting at €8.20
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The Ivey Business Journal Interview: With Steve Coll
Stephen BernhutArticle IVEY-9B12TF09-EStrategyThe Pulitzer Prize-winning American journalist Steve Coll is interviewed on the topic of ExxonMobil, the American multinational oil and gas corporation that is often considered both a corporate bully and a paragon of prudent management practices. In describing his research on ExxonMobil, Coll details its extreme degree of discipline and tightness of information released on the energy industry. He describes the former CEO Lee Raymond as sophistica...Starting at €8.20
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The Ivey Business Journal Interview: The "Right" Crowd is the Wise Crowd, Interview with Pia Erkinheimo
Stephen BernhutArticle IVEY-9B13TD10-EStrategyCrowdsourcing can be defined as the application of social media to the process of open innovation. It leverages social media to enable brands, places, and entrepreneurs to engage and seek input from online communities who contribute powerful, creative ideas. Crowds should reflect a diversity of opinions, be independent, be geographically dispersed, and be able to aggregate private judgements into a collective decision. Culture can be an impedimen...Starting at €8.20
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Linc Pen and Plastics Limited: Creating a Brand from a New Product
Atanu Adhikari; Seema LallCase IVEY-9B21A003-EMarketingLinc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equit...Starting at €8.20