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Darden University of Virginia (USA)
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €8.20
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US–China Tensions in Class (A): International Politics Meets Interpersonal Relationships
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0332-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €8.20
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US–China Tensions in Class (D): Bruised Feelings
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0335-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €5.74
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US–China Tensions in Class (B): Balancing the Professional, Political, and Personal
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0333-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €5.74
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiStarting at €8.20
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Expanding the MBA Experience: The Student Case Writer Perspective
Chen, Ming-Jer; Fairfax, Lydia; Whittle, Mary SummersTechnical Note DARDEN-S-0358-EStrategyAt many leading business schools, cases are written only by professors or professional case writers. At the Darden School of Business, however, MBA students may also write cases. Case writing helps students to gain tangible business writing and communication skills, to sharpen their business acumen, to understand better the key concepts learned in the classroom, and to prepare for the practical rigors of the workplace. This technical note explo...Starting at €8.20
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCase DARDEN-M-0961-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Starting at €5.74
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraTeaching Note DARDEN-M-0959TN-EMarketingTeaching note for product M-0959Starting at €0.00
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US–China Tensions in Class (C): Managing International Diversity in Turbulent Times
Chen, Ming-Jer; Whittle, Mary Summers; Fairfax, Lydia; Feng, JianYe (Jacky)Case DARDEN-S-0334-EStrategyThis four-part case series examines the numerous, often subtle ways in which international and interpersonal relations intersect. When an American MBA student types a controversial comment about China into the virtual chat box of an online class on emergiStarting at €5.74