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INCAE (Costa Rica - Nicaragua)
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Florex
Daley, Sanola A.; Pratt, LawrenceCase INCAE-30654-ECorporate GovernanceCarlos Araya and his wife Silvia Chaves ran a cleaning services company in San Ramón, Costa Rica. The company employed approximately 400 persons who were contracted to carry out cleaning services nation-wide. Due to concern for the health and environmental effects of the chemicals being utilized in their cleaning products, an sought environmentally friendly "green" products. Faced with a dearth of options and un-interested local manufacturers, th...Starting at €8.20
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Grupo P.I. MABE (Mabesa): corporativo multinacional con alta capacidad de negocios y vocación innovadora
Heredia Soto, Margarita; Cifuentes, Martha Sofía; Halbinger, Richard; Pérez Pineda, FelipeCase INCAE-12519MarketingEste caso presenta a Richard Halbinger, Director de Mercadotecnia del Grupo P.I. Mabe de México quien en 2006 se enfrentaba a un desafío doble: entrar al mercado premium de pañales desechables con un producto amigable al medio ambiente. la empresa lanzo Bio Baby y logro cierto éxito, pero en 2016 la empresa como tal, aun carecia de estrategia que incorporara la sostenibilidad de manera explicita.Starting at €8.20