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INCAE (Costa Rica - Nicaragua)
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Florex
Daley, Sanola A.; Pratt, LawrenceCase INCAE-30654-ECorporate GovernanceCarlos Araya and his wife Silvia Chaves ran a cleaning services company in San Ramón, Costa Rica. The company employed approximately 400 persons who were contracted to carry out cleaning services nation-wide. Due to concern for the health and environmental effects of the chemicals being utilized in their cleaning products, an sought environmentally friendly "green" products. Faced with a dearth of options and un-interested local manufacturers, th...Starting at €8.20
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Super Selectos: ganando la guerra contra las multinaciones?
Montoya Camacho, Daniel; Brenes, Esteban R., Catedra, Steve Aronson de Estrategia y AgronegociosCase INCAE-30682Corporate GovernanceEl caso cuenta con suficiente información para que el lector realice un análisis de donde compite la empresa tomando en cuenta aspectos como las características socioeconómicas de la región y el país, estructura y tendencias de la industria, principales competidores, alcance geográfico, entre otros factores. Además indica suficiente información para que determine como compite la empresa, es decir, cual estrategia genérica está utilizando y cual u...Starting at €8.20