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Stanford Graduate School of Business (USA)
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Bigpoint
Child, M; Chambers, J; Ellis, H; Han, ACase SGSB-E423-EEntrepreneurshipBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Starting at €8.20
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Eric Edelson and Fireclay Tile: An Unusual Path to Entrepreneurship
Chambers, J; Luther, JCase SGSB-E490-EEntrepreneurshipIt was February 2009, when Eric Edelson wondered to himself how he had gotten into this situation. Less than two years earlier, Edelson had been an MBA student at the Stanford Graduate School of Business ready to market a footwear product to the elderly. Since then, he had been unemployed, fired from his first job, and had acted as an underpaid consultant for a series of small and struggling companies. At present, Edelson was an operator at Firec...Starting at €8.20
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Carlypso: Overcoming Bumps in the Road in the Used Car Industry
Reiss, P; Kissick, RCase SGSB-E546-EEntrepreneurshipCarlypso: Overcoming Bumps in the Road in the Used Car Industry” explores various challenges associated with scaling a start-up. In 2013, Christopher Coleman and Nicholas Hinrichsen cofounded Carlypso, a company that simplified the process of buying and selling used cars. Over the course of two years, Coleman and Hinrichsen ran into a series of challenges that prevented Carlypso from selling cars more efficiently. The case highlights several o...Starting at €8.20
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TwinMed
Child, M; Chambers, J; Han, ACase SGSB-E419-EEntrepreneurshipTwinMed was a nursing home supply business located in Los Angeles. This case details its humble origins and its development, and raises several strategic issues prevalent in Medicare-reimbursed businesses, business-to-business selling, and what to do when there is a sea change in government billing as there was in 1999, with the advent of Medicare’s “PPS” model.Starting at €8.20
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Bigpoint - Teaching note
Child, M; Chambers, J; Ellis, H; Han, ATeaching Note SGSB-E423TN-EEntrepreneurshipBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Starting at €0.00
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Carlypso: Overcoming Bumps in the Road in the Used Car Industry - Teaching note
Reiss, P; Kissick, RTeaching Note SGSB-E546TN-EEntrepreneurshipCarlypso: Overcoming Bumps in the Road in the Used Car Industry” explores various challenges associated with scaling a start-up. In 2013, Christopher Coleman and Nicholas Hinrichsen cofounded Carlypso, a company that simplified the process of buying and selling used cars. Over the course of two years, Coleman and Hinrichsen ran into a series of challenges that prevented Carlypso from selling cars more efficiently. The case highlights several o...Starting at €0.00
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TwinMed - Teaching note
Child, M; Chambers, J; ; Han, ATeaching Note SGSB-E419TN-EEntrepreneurshipTwinMed was a nursing home supply business located in Los Angeles. This case details its humble origins and its development, and raises several strategic issues prevalent in Medicare-reimbursed businesses, business-to-business selling, and what to do when there is a sea change in government billing as there was in 1999, with the advent of Medicare’s “PPS” model.Starting at €0.00
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Eric Edelson and Fireclay Tile: An Unusual Path to Entrepreneurship - Teaching Note
Chambers, J; Luther, JTeaching Note SGSB-E490TN-EEntrepreneurshipIt was February 2009, when Eric Edelson wondered to himself how he had gotten into this situation. Less than two years earlier, Edelson had been an MBA student at the Stanford Graduate School of Business ready to market a footwear product to the elderly. Since then, he had been unemployed, fired from his first job, and had acted as an underpaid consultant for a series of small and struggling companies. At present, Edelson was an operator at Firec...Starting at €0.00