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Stanford Graduate School of Business (USA)
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Bigpoint
Child, M; Chambers, J; Ellis, H; Han, ACase SGSB-E423-EEntrepreneurshipBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Starting at €8.20
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Eric Edelson and Fireclay Tile: An Unusual Path to Entrepreneurship
Chambers, J; Luther, JCase SGSB-E490-EEntrepreneurshipIt was February 2009, when Eric Edelson wondered to himself how he had gotten into this situation. Less than two years earlier, Edelson had been an MBA student at the Stanford Graduate School of Business ready to market a footwear product to the elderly. Since then, he had been unemployed, fired from his first job, and had acted as an underpaid consultant for a series of small and struggling companies. At present, Edelson was an operator at Firec...Starting at €8.20
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Sirum: Scaling a “Tech-for-Good” Medication Donation Platform
Siegelman, Russell; Montgomery, LucyCase SGSB-E815-EEntrepreneurshipKiah Williams started SIRUM as a Stanford undergraduate alongside her classmates Adam Kircher and George Wang. Nearly two decades later, the medication donation nonprofit was now operating in five states across the country and had helped facilitate medication donations to reach 150,000 uninsured and underinsured patients. SIRUM’s technology enabled donors with excess medication supply to donate unexpired, sealed, non-opioid medications to those...Starting at €8.20
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Byteboard: Reinventing the Technical Interview (A)
Siegelman, Russell; Mirabile, DominicCase SGSB-E768A-EEntrepreneurshipByteboard aims to replace the pre-on-site technical interview for software engineers with a more effective, efficient, and equitable web-based assessment. The case follows the founding team’s journey from problem definition and customer development through the testing of their minimum viable product and validation of their core value hypothesis. By recounting Byteboard’s early quest towards product-market fit, the case poses several key questio...Starting at €8.20
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Opendoor: Launching in Los Angeles
Siegelman, Russell; Scott, Mitchel; Sutherland, MargotCase SGSB-M379-EMarketingThe Opendoor case follows head of market operations Megan Meyer as her team develops a strategy to enter Los Angeles, a substantial departure from the existing real estate markets the company had worked in through 2018. Particular issues explored include market segmentation, new market entry strategy, and quantitative analysis of unit economics and addressable markets.Starting at €8.20
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TwinMed
Child, M; Chambers, J; Han, ACase SGSB-E419-EEntrepreneurshipTwinMed was a nursing home supply business located in Los Angeles. This case details its humble origins and its development, and raises several strategic issues prevalent in Medicare-reimbursed businesses, business-to-business selling, and what to do when there is a sea change in government billing as there was in 1999, with the advent of Medicare’s “PPS” model.Starting at €8.20
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Bigpoint - Teaching note
Child, M; Chambers, J; Ellis, H; Han, ATeaching Note SGSB-E423TN-EEntrepreneurshipBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Starting at €0.00
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MyVillage: Home-Based Childcare For All
Siegelman, Russell; Hattendorf, Laura, Scott, MitchelCase SGSB-E701-EEntrepreneurshipStarting at €8.20
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TwinMed - Teaching note
Child, M; Chambers, J; ; Han, ATeaching Note SGSB-E419TN-EEntrepreneurshipTwinMed was a nursing home supply business located in Los Angeles. This case details its humble origins and its development, and raises several strategic issues prevalent in Medicare-reimbursed businesses, business-to-business selling, and what to do when there is a sea change in government billing as there was in 1999, with the advent of Medicare’s “PPS” model.Starting at €0.00
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Eric Edelson and Fireclay Tile: An Unusual Path to Entrepreneurship - Teaching Note
Chambers, J; Luther, JTeaching Note SGSB-E490TN-EEntrepreneurshipIt was February 2009, when Eric Edelson wondered to himself how he had gotten into this situation. Less than two years earlier, Edelson had been an MBA student at the Stanford Graduate School of Business ready to market a footwear product to the elderly. Since then, he had been unemployed, fired from his first job, and had acted as an underpaid consultant for a series of small and struggling companies. At present, Edelson was an operator at Firec...Starting at €0.00