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Stanford Graduate School of Business (USA)
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Serena and Lily
Grousbeck I; Rosenthal SCase SGSB-E438-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €8.20
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Serena and Lily - Teaching note
Grousbeck I; Rosenthal STeaching Note SGSB-E438TN-EEntrepreneurshipThe Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most dedicated employees. As the company grows, Marta takes on increasing responsibilities, but it soon becomes clear that her title, compensation and domain are all greater than her actual capabilities, and Lily must determine how to scale ba...Starting at €0.00
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Beautycounter
Grousbeck I; Rosenthal SCase SGSB-E456-EEntrepreneurshipThe case profiles Gregg Renfrew, the CEO and founder of Beautycounter, a non-toxic cosmetics company set to launch in January 2013. After developing a personal passion for the non-toxic goods space, Gregg decides in 2010 to launch her own company. She recruits Tim Mitchell, a long-time friend and mentor, as a board member and brand strategy consultant. Tim proves his value at the get go, but a series of inappropriate blowups at the office comb...Starting at €8.20
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BrightSource: Challenges and Prospects for a Concentrated Solar Power Plant
Kennedy D; Schifrin DCase SGSB-P84-EEconomicsThe case presents the challenges confronting BrightSource, a company building a commercial-scale concentrated solar power plant in California in 2013: 1) environmentalists wanted to protect a threatened species at the site of the new plant, 2) competing solar power technology had become much cheaper in recent years, and 3) the company had been unable to get investors for its new thermal storage technology, which could be a game changer for the in...Starting at €8.20
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BrightSource: Challenges and Prospects for a Concentrated Solar Power Plant - Teaching note
Kennedy D; Schifrin DTeaching Note SGSB-P84TN-EEconomicsThe case presents the challenges confronting BrightSource, a company building a commercial-scale concentrated solar power plant in California in 2013: 1) environmentalists wanted to protect a threatened species at the site of the new plant, 2) competing solar power technology had become much cheaper in recent years, and 3) the company had been unable to get investors for its new thermal storage technology, which could be a game changer for the in...Starting at €0.00