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Stanford Graduate School of Business (USA)
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Orb: The Next Big Thing (A)
Pedro M Gardete, Debra SchifrinCase SGSB-M363A-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €8.20
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BrightSource: Challenges and Prospects for a Concentrated Solar Power Plant
Kennedy D; Schifrin DCase SGSB-P84-EEconomicsThe case presents the challenges confronting BrightSource, a company building a commercial-scale concentrated solar power plant in California in 2013: 1) environmentalists wanted to protect a threatened species at the site of the new plant, 2) competing solar power technology had become much cheaper in recent years, and 3) the company had been unable to get investors for its new thermal storage technology, which could be a game changer for the in...Starting at €8.20
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BrightSource: Challenges and Prospects for a Concentrated Solar Power Plant - Teaching note
Kennedy D; Schifrin DTeaching Note SGSB-P84TN-EEconomicsThe case presents the challenges confronting BrightSource, a company building a commercial-scale concentrated solar power plant in California in 2013: 1) environmentalists wanted to protect a threatened species at the site of the new plant, 2) competing solar power technology had become much cheaper in recent years, and 3) the company had been unable to get investors for its new thermal storage technology, which could be a game changer for the in...Starting at €0.00
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Orb: The Next Big Thing (A) - Teaching Note
Pedro M Gardete, Debra SchifrinTeaching Note SGSB-M363TN-EMarketingIn 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device for free. Orb also enabled users to stream live TV onto their PCs and mobile devices. This was a technological feat in the days before the iPhone and other smartphones. When Orb launched in 2005, it won the “Next Big Thing” award from the inf...Starting at €0.00