This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Stanford Graduate School of Business (USA)
-
AB InBev: Brewing an Innovation Strategy
Siegel, Robert, E.; Orleans, AmadeusCase SGSB-E643-EEntrepreneurshipAB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends - e.g. localization of consumption and rise of cr...Starting at €8.20
-
BrightSource: Challenges and Prospects for a Concentrated Solar Power Plant
Kennedy D; Schifrin DCase SGSB-P84-EEconomicsThe case presents the challenges confronting BrightSource, a company building a commercial-scale concentrated solar power plant in California in 2013: 1) environmentalists wanted to protect a threatened species at the site of the new plant, 2) competing solar power technology had become much cheaper in recent years, and 3) the company had been unable to get investors for its new thermal storage technology, which could be a game changer for the in...Starting at €8.20
-
BrightSource: Challenges and Prospects for a Concentrated Solar Power Plant - Teaching note
Kennedy D; Schifrin DTeaching Note SGSB-P84TN-EEconomicsThe case presents the challenges confronting BrightSource, a company building a commercial-scale concentrated solar power plant in California in 2013: 1) environmentalists wanted to protect a threatened species at the site of the new plant, 2) competing solar power technology had become much cheaper in recent years, and 3) the company had been unable to get investors for its new thermal storage technology, which could be a game changer for the in...Starting at €0.00