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Stanford Graduate School of Business (USA)
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Wildfire Interactive Inc. (B)
Foster, G; Luther, JCase SGSB-E506B-EEntrepreneurshipAlain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaigns composed of video a...Starting at €5.74
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Evenbrite: Market Sizing, Competitive Analysis, and Fundraising - Teaching Note
Levav, J; Rauh, J; Luther, JTeaching Note SGSB-E510TN-EEntrepreneurship“Raise money when times are good.” Kevin Hartz mulled over this expression as he examined the term sheet before him. The CEO had become somewhat of a masterful fundraiser. Since founding the online event and ticketing service Eventbrite in 2006, Kevin, his wife Julia, and co-founder Renaud Visage had raised $80 million over six rounds of financing. Now, the Hartzes and Visage had before them an offer from Tiger Global Management and T. Rowe P...Starting at €0.00
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Search Funds - 2013: Selected Observations
Dodson, D; Kelly, P; Grousbeck, I; Rosenthal, S; Luther, JCase SGSB-E521-EEntrepreneurshipSince 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. This study, as well as its predecessors, has endeavored to gather data and gain insight into all known search funds. Each of these studies portrays the aggregate characteristics of search funds, presents their principals’ backgrounds, and evaluates the investment returns gener...Starting at €8.20
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Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation - Teaching Note
Burgelman, R; Siegel, R; Luther, JTeaching Note SGSB-E522TN-EEntrepreneurshipIn 2013, Mathias Döpfner, CEO of the publishing house Axel Springer SE, a premier source of content in Germany, with its popular newspapers and magazines such as Bild and Die Welt, was evaluating the progress of his company’s digital transformation. The advent of the digital revolution at the end of the twentieth century had caused an appreciable shift in the publishing industry. Traditional print media players were confronted with major techno...Starting at €0.00
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Sustainable Investing at Generation Investment Management
Reichelstein, S; Bebb, DCase SGSB-SM257-EStrategyIn 2015, Generation Investment Management celebrated the successful 10-year track record of its flagship Global Equity Fund, which outperformed its benchmark index by over 500 basis points per year. A mainstream investment firm whose founders included former United States Vice President Al Gore and former head of Goldman Sachs Asset Management David Blood, Generation integrated qualitative sustainability factors such as environmental, social, an...Starting at €8.20
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Restructuring a Utility: RWE's Carve-out of innogy
Reichelstein, S; Comello, S; Bebb, DCase SGSB-SM278-EStrategyIn 2016, the German utility RWE undertook a carve-out in which substantial parts of the company’s assets and liabilities were offered to the general public as part of an IPO. The case describes the developments in the German energy landscape that led RWE to this unusual move. The case also examines how investors responded to this carve-out in terms of the valuations attached to RWE and the new subsidiary.Starting at €8.20
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Eric Edelson and Fireclay Tile: An Unusual Path to Entrepreneurship
Chambers, J; Luther, JCase SGSB-E490-EEntrepreneurshipIt was February 2009, when Eric Edelson wondered to himself how he had gotten into this situation. Less than two years earlier, Edelson had been an MBA student at the Stanford Graduate School of Business ready to market a footwear product to the elderly. Since then, he had been unemployed, fired from his first job, and had acted as an underpaid consultant for a series of small and struggling companies. At present, Edelson was an operator at Firec...Starting at €8.20
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Waze: Product Evolution and Fundraising
Levav, J; Luther, JCase SGSB-E500-EEntrepreneurshipWaze successfully developed a free smartphone mapping application that gave consumers turn-by-turn directions and real-time traffic data. This digital map compiled driver-generated data from Waze’s community of users to relay constantly updated information on conditions such as traffic accidents, speeding-camera locations, and construction zones. By October 2012, Waze had captured 10 percent of the U.S. iOS mapping market and had grown to serve...Starting at €8.20
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Waze: Product Evolution and Fundraising - Teaching Note
Levav, J; Luther, JTeaching Note SGSB-E500TN-EEntrepreneurshipWaze successfully developed a free smartphone mapping application that gave consumers turn-by-turn directions and real-time traffic data. This digital map compiled driver-generated data from Waze’s community of users to relay constantly updated information on conditions such as traffic accidents, speeding-camera locations, and construction zones. By October 2012, Waze had captured 10 percent of the U.S. iOS mapping market and had grown to serve...Starting at €0.00
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Wildfire Interactive Inc. (A)
Foster, G; Luther, JCase SGSB-E506A-EEntrepreneurshipIt was June 2011, and Alain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaig...Starting at €8.20