This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Darden University of Virginia (USA)
-
The NBA, China, and Social Media: What Are the Rules of the Game?
Wicks, Andrew C.; Becerra, Spencer L.; Schwarz, Margaret A.; Botha, Helet; Mead, JennyCase DARDEN-E-0459Business Ethics and Corporate Social ResponsibilityThe protagonist of this case, the general manager of the Golden State Warriors, an NBA dynasty, must contend with the recent controversy between China (the People's Republic of China, or PRC) and the National Basketball Association (NBA) over a pro–Hong Kong tweet, "Fight for Freedom. Stand with Hong Kong," from the Houston Rockets general manager. Chinese retaliation to this tweet had been swift, with key Rockets marketing partners cutting ties ...Starting at €8.20
-
The NBA, China, and Social Media: What Are the Rules of the Game? - Teaching Note
Wicks, Andrew C.; Botha, Helet; Mead, JennyTeaching Note DARDEN-E-0459TNBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0459Starting at €0.00
-
Netflix and Dave Chappelle (A) and (B) - Teaching note
Kaufmann, Lauren; Palomba, Anthony; Botha, Helet; Mead, JennyTeaching Note DARDEN-E-0499TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0499Starting at €0.00
-
Pitcher Perfect: Visualizing Interactive Beer Profiles
Palomba, AnthonyCase DARDEN-BC-0293This fictional case introduces students to interactive presentations through the situation of a US craft beer company that is developing a new beer product. The case discusses an organizational push to incorporate technology to help drive decision-makingStarting at €8.20
-
The NBA, China, and Social Media: What Are the Rules of the Game?
Wicks, Andrew C.; Becerra, Spencer L.; Schwarz, Margaret A.; Botha, Helet; Mead, JennyCase DARDEN-E-0459-EBusiness Ethics and Corporate Social ResponsibilityThe protagonist of this case, the general manager of the Golden State Warriors, an NBA dynasty, must contend with the recent controversy between China (the People´s Republic of China, or PRC) and the National Basketball Association (NBA) over a pro–Hong Kong tweet, "Fight for Freedom. Stand with Hong Kong," from the Houston Rockets general manager. Chinese retaliation to this tweet had been swift, with key Rockets marketing partners cutting ties ...Starting at €8.20
-
Chinese History and the National Humiliation Narrative
Wicks, Andrew C.; Metcalf, Mark; Botha, Helet; Mead, JennyTechnical Note DARDEN-E-0461-EBusiness Ethics and Corporate Social ResponsibilityThis note describes how the Chinese Communist Party (CCP), founded in 1949, has attempted to create and maintain an official narrative of the country and regime that tilts toward the favorable and minimizes any negative. A key component of the historical narrative has been China's so-called Century of Humiliation, in which China suffered exploitation at the hands of various other nations. Mistreatment by foreigners resulted in China's bei...Starting at €8.20
-
Automated Hiring at Amazon
Wicks, Andrew C.; Budd, Linnea P.; Moorthi, Ryan A.; Botha, Helet; Mead, JennyCase DARDEN-E-0470-EBusiness Ethics and Corporate Social ResponsibilityIn this fictionalized case, the protagonist is the director of talent and recruitment at Amazon and had been in charge of developing an artificial intelligence (AI) hiring tool that could shape the future of recruiting practices throughout the world. However, she begins to question the ethical implications of this tool. While the employees hired via this AI tool were performing exceptionally well, almost all of them were male, and she wonders how...Starting at €8.20
-
Juul Labs: Guilty by Association?
Wicks, Andrew C.; Wang, Yuhan; Pak, Sally; Botha, Helet; Mead, JennyCase DARDEN-E-0471-EBusiness Ethics and Corporate Social ResponsibilityThe protagonist, the CEO of Juul Labs (Juul), an e-cigarette company founded to help smokers quit cigarettes, is trying to negotiate a merger with Philip Morris International (PMI), the behemoth tobacco company, in the face of bad press about e-cigarettesStarting at €8.20
-
The Solution Shop and Storytelling Process
Palomba, AnthonyTechnical Note DARDEN-BC-0294Who doesn’t feel some anxiety when faced with making a presentation to an audience of practitioners and executives? Presentations are often the most stressful part of a job in business or consulting. Yet anyone can learn to write and present better than tStarting at €8.20
-
A Darden Perspective: Teaching Cases—Plan, Listen, Dance
Palomba, AnthonyTechnical Note DARDEN-PHA-0083-EKnowledge and CommunicationAnthony Palomba arrived in Charlottesville, Virginia, in August 2020 as a visiting scholar at the University of Virginia Darden School of Business (Darden). As a media-management and audience-analysis scholar, Palomba had previously assigned media- and entertainment-business-based cases to students to read. However, he had no idea how to exercise the case method in the classroom. In order to understand the case method, Palomba interviewed current...Starting at €8.20