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Ivey Business School (Canada)
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Vroom Inc.: A Financing and Investing Exercise - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W28607-EAccounting and ControlTeaching note for product #Starting at €0.00
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Terrific Tennis Balls: A Manufacturing Inventories Exercise - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W28159-EAccounting and ControlTeaching note for product W28158.Starting at €0.00
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Marlow: Building the Ultimate Reproductive Health Brand
Ian Dunn; Raphael Bender BennettCase IVEY-W27289-EMarketingIn August 2021, the founders of We are Marlow Corporation (Marlow) were considering the company’s future. Marlow was a direct-to-consumer (D2C), subscription-based business that sold lubricated tampon kits. The company was about to receive full approval from Health Canada to sell its products and the founders needed to shift their focus to a marketing strategy for their upcoming launch. They needed to decide on their target market and pricing sch...Starting at €8.20
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Marlow: Building the Ultimate Reproductive Health Brand - Teaching Note
Ian Dunn; Raphael Bender BennettTeaching Note IVEY-W27290-EMarketingTeaching note for product W27289.Starting at €0.00