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Darden University of Virginia (USA)
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Developing the Workforce of the Future
Raveendhran, RoshniCase DARDEN-OB-1391-ELeadership and People ManagementThis fictional caselet puts you in the role of a senior company leader who has just seen data estimating that more than one in three workers worldwide may need to change their skill mix by 2030. With automation increasingly likely to displace workers and artificial intelligence making basic skills insufficient for many jobs, lifelong learning and adaptation will be essential for all. What can you do to help your employees in the short term so tha...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Transparency in Performance Management
Raveendhran, RoshniCase DARDEN-OB-1390-ELeadership and People ManagementThis fictional caselet puts you in the role of a manager who has just completed performance reviews for your employees. Some employees have given feedback that the review process needs greater transparency, and that they want continuous, real-time feedback throughout the year. You want to address your employees’ concerns, but you’re worried that the system necessary to give your employees what they say they want would make them feel more like num...Starting at €8.20
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Fostering Employee Engagement at Google Post-Pandemic: To AI or Not to AI?
Raveendhran, Roshni; Schmid, Jessica KimCase DARDEN-OB-1413-ELeadership and People ManagementThis case follows Patrice Ju, the new head of business operations for Google's People Development team, as she considers the best way to both attract the best new talent to Google and retain the talent Google already had. The COVID-19 pandemic had utterly changed the global landscape involving work, exacerbating many existing issues employees had. Coupled with "hustle culture," which glorified work and busyness and was especially prominent in the...Starting at €8.20