This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Darden University of Virginia (USA)
-
Rock Star or Shooting Star? (A) and (B) - Teaching Note
Isabella, Lynn A.; Gibson, MadelineTeaching Note DARDEN-OB-1198TN-ELeadership and People ManagementTeaching note for product OB-1198Starting at €0.00
-
Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
-
Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
-
Developing the Workforce of the Future
Raveendhran, RoshniCase DARDEN-OB-1391-ELeadership and People ManagementThis fictional caselet puts you in the role of a senior company leader who has just seen data estimating that more than one in three workers worldwide may need to change their skill mix by 2030. With automation increasingly likely to displace workers and artificial intelligence making basic skills insufficient for many jobs, lifelong learning and adaptation will be essential for all. What can you do to help your employees in the short term so tha...Starting at €8.20
-
To Understand Consumer Behavior, Think Like a Marketplace Scientist
Anik, Lalin; Hauser, Ryan; Gibson, MadelineTechnical Note DARDEN-M-0950-EMarketingThis technical note outlines the process of proper experimentation in the world of business. This reading begins by describing why organizational experimentation is important and then defines a true experiment, highlighting the differences between testing and management by intuition. It then goes on to explain when it is appropriate to use experiments, outlines several different types of experiments, and provides their strengths and weaknesses. N...Starting at €8.20
-
Transparency in Performance Management
Raveendhran, RoshniCase DARDEN-OB-1390-ELeadership and People ManagementThis fictional caselet puts you in the role of a manager who has just completed performance reviews for your employees. Some employees have given feedback that the review process needs greater transparency, and that they want continuous, real-time feedback throughout the year. You want to address your employees’ concerns, but you’re worried that the system necessary to give your employees what they say they want would make them feel more like num...Starting at €8.20
-
Fostering Employee Engagement at Google Post-Pandemic: To AI or Not to AI?
Raveendhran, Roshni; Schmid, Jessica KimCase DARDEN-OB-1413-ELeadership and People ManagementThis case follows Patrice Ju, the new head of business operations for Google's People Development team, as she considers the best way to both attract the best new talent to Google and retain the talent Google already had. The COVID-19 pandemic had utterly changed the global landscape involving work, exacerbating many existing issues employees had. Coupled with "hustle culture," which glorified work and busyness and was especially prominent in the...Starting at €8.20