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Darden University of Virginia (USA)
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The Apple iPhone - Teaching Note
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesTeaching Note DARDEN-M-0765TN-EMarketingTeaching note for product M-0765Starting at €0.00
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The Apple iPhone (Abridged)
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0851-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second-generation 3G iPhone.Starting at €8.20
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Held Hostage in the 21st Century: Cybersecurity, Ransomware, and Crisis Management (A)
Gentile, Mary; Feehan, RossCase DARDEN-OB-1392-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Anni Anderson is the founder and CEO of Selah, a software and application company that aims to support users with everyday communication. Selah is a relatively young start-up that saw explosive customer-acquisition growth during the COVID-19 pandemic. Much to Anderson’...Starting at €8.20
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Held Hostage in the 21st Century: Cybersecurity, Ransomware, and Crisis Management (B)
Gentile, Mary; Feehan, RossCase DARDEN-OB-1393-ELeadership and People ManagementThis case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Anni Anderson is the founder and CEO of Selah, a software and application company that aims to support users with everyday communication. Selah is a relatively young start-up that saw explosive customer-acquisition growth during the COVID-19 pandemic. Much to Anderson’...Starting at €5.74
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Held Hostage in the 21st Century: Cybersecurity, Ransomware, and Crisis Management (A) and (B) - Teaching note
Gentile, Mary; Feehan, RossTeaching Note DARDEN-OB-1392TN-ELeadership and People ManagementStarting at €0.00
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The Apple iPhone
Farris, Paul W.; Spekman, Robert E.; Mitchell, JamesCase DARDEN-M-0765-EMarketingThis case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available data on iPhone production costs, channel margins, and marketing costs. It concludes with the July 2008 introduction of the second generation 3G iPhone.Starting at €8.20