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HBSP (USA)
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Keeping Google "Googley" (Spanish version)
Groysberg, Boris; Thomas, David A.; Wagonfeld, Alison BerkleyCase HBS-409S03EntrepreneurshipThis case, set in 2008, examines how Google has worked to avoid potential negative byproducts of rapid growth such as bureaucracy, slow decision-making, lack of visibility, and organizational inconsistency. When the case protagonist, Kim Scott, started with Google in 2004, she wondered if she would still be there in several years as she liked small, entrepreneurial companies. In 2008, she was pleased that Google still had the same entrepreneurial...Starting at €8.20
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Keeping Google "Googley" (Abridged) (Spanish version)
Groysberg, Boris; Thomas, David A.; Wagonfeld, Alison BerkleyCase HBS-410S04Leadership and People ManagementStarting at €8.20
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The Mission Versus the Bottom Line (Commentary for HBR Case Study)
Sahlman, William A.; Wagonfeld, Alison BerkleyArticle HBS-R1110Z-EEntrepreneurshipBaldwin Farms, a California-based organic lettuce grower, has opened a distribution center in Pennsylvania to meet the rising demand for its product on the East Coast. Though the center has strengthened the young company's relationships with regional retailers, it's bleeding money and distracting the top team from other priorities. Can the company turn things around, or is it time to throw in the towel? William A. Sahlman and Allison Berkley Wago...Starting at €8.20
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S&P Indices and the Indexing Business in 2012
Viceira, Luis M.; Wagonfeld, Alison BerkleyCase HBS-213049-EFinanceIn June 2012, Standard & Poor's Indices is finalizing a deal with the CME Group, the largest global exchange for futures and options and majority owner of Dow Jones Indexes, to combine their respective indices business into a new joint venture called S&P Dow Jones Indices. This case discusses the index provider business model through the lenses of this transaction: sources of revenue and profitability, business valuation, uses of indexes in the m...Starting at €8.20
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Digital Chocolate
Hill, Linda A.; Wagonfeld, Alison BerkleyCase HBS-410049-ELeadership and People ManagementTrip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries and Digital Chocolate was one of the top developers of soloplayer games for standard mobile phones and iPhones. In 2009, Hawkins was eager for Digital Chocolate to start developing new types of mobile games that could be played by multiple players over a period of ti...Starting at €8.20
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Google's Project Oxygen: Do Managers Matter
Garvin, David A.; Wagonfeld, Alison Berkley; Kind, LizCase HBS-313110-ELeadership and People ManagementGoogle's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management atStarting at €8.20
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Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCase HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Starting at €8.20
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Ocean Tomo: Building a Market for Intellectual Property
Hagiu, Andrei; Coles, Peter A.; Wagonfeld, Alison BerkleyCase HBS-709404-EStrategyOcean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset--difficult to value, harder to trade, and often underutilized by owners. CEO Jim Malackowski and his colleagues hoped to capitalize on this inefficiency by designing and operating innovative marketplaces for intellectual property...Starting at €8.20
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Intellectual Ventures
Hagiu, Andrei; Yoffie, David B.; Wagonfeld, Alison BerkleyCase HBS-710423-EStrategyIntellectual Ventures creates and acquires intellectual property, which it then seeks to monetize through non-exclusive licensing. In early 2009, as an increasing number of companies were trying to position themselves as leading intermediaries in the market for intellectual property, IV was looking for the best business model to become such a leading intermediary. Its model was predicated on making it easy for small inventors to monetize their in...Starting at €8.20
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Cisco in 2012
Gulati, Ranjay; Wagonfeld, Alison Berkley; Silvestri, LucianaCase HBS-413069-ELeadership and People ManagementIn 2012, Cisco was under intense pressure to show results: growth in its core business was decelerating and a number of exploratory ventures and acquisitions had not proven as profitable as expected. CEO John Chambers vowed to restore the company's health in a way that would support the agility and entrepreneurial mindset required to be successful in emerging sectors while continuing to achieve efficiency and profitability in Cisco's core busines...Starting at €8.20