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IPADE (México)
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Do the Tacos Really Matter
Ibarra Garza, Alberto; Canela Campos, Miguel ÁngelCase IPADE-AD 17 eC 01-EDecision AnalysisCasa Lugones is a family company, running a dozen tacos restaurants in Mexico City and Monterrey. The family plans to expand their business to the New York City area. They wonder about what may be relevant for the customers there. For knowing that, they hStarting at €8.20
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India. Economic Growth and the Quest for Development
Gómez Alatorre, Eugenio; Rojas Gutiérrez, TanyaCase IPADE-EE 14 eC 03MarketingIndia's economic growth since the reforms of 1991 has been impressive and it has taken millions of people out of poverty. Nevertheless, India is still a poor country. The case describes growth, competitiveness and poverty in India. The case might be used to discuss economic growth and its drivers, or human development, or both. It is also well suited to understand Amartya Sen's Capabilities Approach to development.Starting at €8.20
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Beer Industry Market Share
Ibarra Garza, AlbertoCase IPADE-AD 20 eC 13-EDecision AnalysisRecently, the beer industry has been characterized by having many mergers and acquisitions. Hence, a few large firms now dominate the global beer market. Consequently, you are required to develop a data-driven visualization with the purpose of showing how the merger of SABMiller and Molson Coors in 2008 impacted the industry’s market concentration.Starting at €8.20