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INSEAD (France)
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Nissan's U-turn: 1999-2001 Condensed Version of Redesigning Nissan (A) and (B) (Portuguese Version)
Barsoux, Jean-Louis; Hughes, KathrynCase INSEAD-5095PT-PPThe present case study raises a number of questions concerning how a new leader builds credibility, sustains a painful change plan, gets support, ensures constant and detailed communication, both sells growth and cuts, imposes sense of responsibility, measures evolution and maintains the dynamics of change.Starting at €5.74
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Nissan's U-Turn: 1999-2001 - Teaching note (Condensed Version)
Barsoux, Jean-Louis; Hughes, KathrynTeaching Note INSEAD-5095TN-EO presente estudo de caso levanta uma série de questões que dizem respeito à maneira como um novo líder cria uma credibilidade, sustenta um plano de mudanças doloroso, obtém apoios, assegura uma comunicação constante e detalhada, tanto vende o crescimento como os cortes, impõe o sentido da responsabilidade, mede a evolução e mantém a dinâmica da mudança.Starting at €0.00
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Managing Public Opinion in a Crisis: BP CEO Tony Hayward (Portuguese Version)
Duke, Lisa; Quy, Huy; Jarrett, MichaelCase INSEAD-5816PT-PPStrategyBP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes. Corporate leaders face the mounting challenge of having to inspire and motivate employees to achieve their business objectives, as wel...Starting at €8.20