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HBSP (USA)
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You May Not Need Big Data After All
Ross, Jeanne W.; Beath, Cynthia M.; Quaadgras, AnneArticle HBS-R1312F-EInformation TechnologiesWhy do companies have so little to show for their investments in big data? The biggest reason is that they aren't doing a good job using the data they already have. They don't know how to manage the information embedded in their operating systems, analyze it in ways that enhance their understanding, and then make changes in response to new evidence and insights. The few companies that have adopted evidence-based decision making ensure that all de...Starting at €8.20
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The Problem With Product Proliferation
Mocker, Martin; Ross, Jeanne W.Article HBS-R1703G-EInnovation is often seen as the engine of growth, but there is a dark side: Unmanaged innovation frequently leads to excessive business complexity--in supply chain, sales and marketing, product development, IT, and administrative processes--leading to higher expenses and difficulties for customers and employees. Every time customers are asked to enter the same data twice, have inconsistent experiences when interacting with different parts of the ...Starting at €8.20