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HBSP (USA)
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Revisiting the Meaning of Leadership
Podolny, Joel M.; Khurana, Rakesh; Besharov, MaryaBook Chapter HBS-6123BC-ELeadership and People ManagementThe authors of this chapter contend that the study of leadership in organizational theory went awry when interest in leadership became too tightly coupled with organizational performance. Leading organizational theorists in the latter part of the twentieth century, such as Max Weber, Chester Barnard, and Philip Selznick, were not concerned with leadership because of its ability to explain financial performance. Instead, they were concerned with l...Starting at €8.20
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Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge
Kanter, Rosabeth Moss; Khurana, Rakesh; Penrice, DanielCase HBS-315057-ERaymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an Advanced Leadership Fellow, and his efforts to establish and grow a nonprofit organization, MetroMorphosis, with a mission "to develop and mobilize a critical mass of citizens in i...Starting at €8.20
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Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4458BC-EMarketingHumans have a basic need for affiliation. The need to relate to others and to oneself has established connection as a major and pervasive lens through which consumers view the world. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4459BC-EMarketingThe deep metaphor of resource relates to capacities or abilities that we use to restore or achieve certain states. This chapter explores how consumers view the world through the lens of resource. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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The Sure Thing That Flopped (HBR Case Study and Commentary)
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807A-EMarketingTibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0...Starting at €8.20
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Advanced Leadership Note: An Institutional Perspective and Framework for Managing and Leading
Kanter, Rosabeth Moss; Khurana, RakeshCase HBS-410076-ELeadership and People ManagementLarge-scale societal issues increasingly appear on the agenda of business leaders, including poverty, health, education, business-government relations, and the degradation of the environment. These problems are not entirely new, but the forces of globalization and the economic crisis have made them more visible and increase their urgency. They share several characteristics that signal the need for new kinds of societal leadership and academic sch...Starting at €8.20
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El caso HBR: El éxito seguro que fracas
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807AMarketingTibal Fisher hizo una fortuna vendiendo moda, artículos para el hogar de bajo costo para los baby boomers. Con esa generación que comienza a entrar en sus años sesenta, él ve una gran oportunidad en los productos para los consumidores de edad avanzada. Los grupos focales y encuestas confirman la fuerte demanda del mercado para este tipo de artículos, y los medios de comunicación les encanta la idea. ¿Por qué es NextStage del TF, su nueva línea de...Starting at €8.20
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It's Time to Make Management a True Profession (Spanish version)
Khurana, Rakesh; Nohria, NitinArticle HBS-R0810DStrategyTrust us to control and exercise jurisdiction over an important occupational category, and, in return, we will ensure that the members of our profession are worthy of your trust - that they will not only be competent to perform the tasks entrusted to them, but that they will also conduct themselves with high standards and great integrity. The authors believe that enforcing educational standards and a code of ethics is unlikely to choke entrepren...Starting at €8.20
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Advancing Leadership Theory and Practice
Nohria, Nitin; Khurana, RakeshBook Chapter HBS-6121BC-ELeadership and People ManagementMore than a means of getting ahead and gaining power, leadership must be understood as a serious professional and personal responsibility. In this introductory chapter, editors Nitin Nohria, the dean of Harvard Business School, and Rakesh Khurana, a professor of leadership development at HBS, point out that while many university graduate programs in business, law, education, and public policy claim that their mission is to educate leaders who wil...Starting at €8.20
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Foundations of Deep Metaphors: How Managers Benefit from Discovering Consumer Similarities
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4453BC-EMarketingThis chapter introduces some of the social, psychological, physical, and neurological bases for the deep metaphors that can help managers better understand the hearts and minds of consumers. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20