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HBSP (USA)
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Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4458BC-EMarketingHumans have a basic need for affiliation. The need to relate to others and to oneself has established connection as a major and pervasive lens through which consumers view the world. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4459BC-EMarketingThe deep metaphor of resource relates to capacities or abilities that we use to restore or achieve certain states. This chapter explores how consumers view the world through the lens of resource. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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The Sure Thing That Flopped (HBR Case Study and Commentary)
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807A-EMarketingTibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0...Starting at €8.20
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China or the World A Financial Reporting Strategy for Hong Kong's Capital Markets
Ramanna, Karthik; Yu, Gwen; Donovan, G.A.Case HBS-112035-EEconomicsSet in 2010, the case discusses the strategic directions Hong Kong could pursue, particularly vis-a-vis China, as it seeks to preserve its preeminence in the region. In 2010, the Hong Kong Exchange announced that it would allow listed Chinese companies to report using Chinese GAAP without reconciliation to IFRS The exchange was responding to the demands of its largely Chinese clientele and also coping with increased global competition to attract ...Starting at €8.20
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Lehman Brothers and Repo 105
Mikes, Anette; Yu, Gwen; Hamel, DominiqueCase HBS-112050-EKnowledge and CommunicationThe collapse of Lehman Brothers in 2008 was the largest bankruptcy in US history. The case examines the economics of the off-balance sheet transactions Lehman undertook prior to the collapse, and highlights the corporate governance challenges in situationStarting at €8.20
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For-Profit Higher Education: University of Phoenix, Teaching Note
Yu, Gwen; Noe, Christopher F.; Weber, JosephTeaching Note HBS-114032-EAccounting and ControlTeaching Note for 114024.Starting at €0.00
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Microsoft's aQuantive Acquisition, Teaching Note
Yu, GwenTeaching Note HBS-115048-EAccounting and ControlTeaching note for case 115039.Starting at €0.00
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El caso HBR: El éxito seguro que fracas
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807AMarketingTibal Fisher hizo una fortuna vendiendo moda, artículos para el hogar de bajo costo para los baby boomers. Con esa generación que comienza a entrar en sus años sesenta, él ve una gran oportunidad en los productos para los consumidores de edad avanzada. Los grupos focales y encuestas confirman la fuerte demanda del mercado para este tipo de artículos, y los medios de comunicación les encanta la idea. ¿Por qué es NextStage del TF, su nueva línea de...Starting at €8.20
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Foundations of Deep Metaphors: How Managers Benefit from Discovering Consumer Similarities
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4453BC-EMarketingThis chapter introduces some of the social, psychological, physical, and neurological bases for the deep metaphors that can help managers better understand the hearts and minds of consumers. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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Balance: How Justice, Equilibrium, and the Interplay of Elements Affect Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4454BC-EMarketingBalance is one of the deep metaphors that affects the unconscious mind-and choices-of consumers. This chapter outlines several aspects of balance that marketers should understand. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20