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HBSP (USA)
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Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4458BC-EMarketingHumans have a basic need for affiliation. The need to relate to others and to oneself has established connection as a major and pervasive lens through which consumers view the world. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Zaltman, Gerald; Zaltman, LindsayBook Chapter HBS-4459BC-EMarketingThe deep metaphor of resource relates to capacities or abilities that we use to restore or achieve certain states. This chapter explores how consumers view the world through the lens of resource. This chapter is excerpted from "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers."Starting at €8.20
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The Sure Thing That Flopped (HBR Case Study and Commentary)
Zaltman, Gerald; Zaltman, LindsayArticle HBS-R0807A-EMarketingTibal Fisher made a fortune selling trendy, inexpensive home furnishings to baby boomers. With that generation beginning to enter its sixties, he sees a huge opportunity in products for aging consumers. Focus groups and surveys confirm strong market demand for such items, and the media love the idea. So why is TF's NextStage, his new line of stores for older consumers, a disaster? Four experts comment on this fictional case study in R0807A and R0...Starting at €8.20
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Hang Lung Properties and the Chengdu Decision (A)
Macomber, John D.; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-210089-EFinanceTo maximize their effectiveness, color cases should be printed in color. A residential real estate developer competes in a heated auction for a prime retail development site in the interior of China during the 2009 boom. Total project cost might be in excess of $1billion US for over 4,000,000 square feet of building. Hang Lung Properties has enjoyed success in residential building in Hong Kong but has focused on very limited projects in China, no...Starting at €8.20
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Hon Hai's Investment in Sharp
Desai, Mihir A.; Wong, Keith Chi-ho; Markovich, ZacharyCase HBS-216035-EFinanceIn March 2012, Hon Hai Precision Industry Company, Ltd. (Hon Hai) announced its investment in the Sharp Corporation (Sharp). The deal was structured in two parts: the first had Hon Hai investing in Sharp, and the second involved Hon Hai founder and chairmStarting at €8.20
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Hon Hai's Investment in Sharp, Teaching Note
Desai, Mihir A.; Wong, Keith Chi-ho; Markovich, ZacharyTeaching Note HBS-216036-EFinanceTeaching note for case 216035.Starting at €0.00
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Wanxiang Group: A Chinese Company's Global Strategy
McFarlan, F. Warren; Abrami, Regina; Kirby, William C.; Manty, Tracy Yuen; Wong, Keith Chi-hoCase HBS-308058-EWith an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a discerning acquirer of distressed c...Starting at €8.20
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Appellation Shanxi: Grace Vineyard
Kirby, William C.; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-309075-EGrace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second generation company leader was at a crossroads in how she wanted to grow the business that her father founded in 1997. Their wines were rapidly growing a strong following and had won international awards. How could the company capitalize on this success? Should Grace expand its operatio...Starting at €8.20
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Li & Fung 2012
McFarlan, F. Warren; Shih-ta Chen, Michael; Wong, Keith Chi-hoCase HBS-312102-EKnowledge and CommunicationMidway through its current three-year plan, Li & Fung stop to assess the path it is taking in extending its distribution network business in Asia.Starting at €8.20
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China Vanke (A-2)
Paine, Lynn S.; Macomber, John D.; Wong, Keith Chi-hoCase HBS-314105-EChina Vanke's president and his team must decide on a plan of action after reviewing the quality issues the company faced in early 2012 after a series of highly publicized incidents concerning the quality of the homes they built.Starting at €8.20