This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
HBSP (USA)
-
Roaring Out of Recession (Spanish version)
Gulati, Ranjay; Nohria, Nitin; Wohlgezogen, FranzArticle HBS-R1003CStrategya combination of cutting costs, mainly by improving operational efficiency (rather than by slashing the number of employees relative to peers), and developing new business opportunities by making significantly greater investments than rivals do in R&D and marketing while also investing in plants and machinery.Starting at €8.20
-
Liberar el poder del marketing
Comstock, Beth; Gulati, Ranjay; Liguori, StephenArticle HBS-R1010HMarketingHasta hace pocos años, General Electric cree que sus productos podrían prácticamente promocionarse. Los vendedores se habían limitado a empujar información de forma pasiva a los responsables en el centro para la innovación típicamente en I + D o de ingeniería, con el resultado de que las mentes brillantes se consumen en trabajos sin futuro. Cuando se trataba de discusiones acerca de la estrategia corporativa, el marketing no estaba en la mesa. Pe...Starting at €8.20
-
GE's Global Growth Experiment (Spanish Version)
Gulati, RanjayArticle HBS-S17052Knowledge and CommunicationDurante sus 16 años como CEO, Jeffrey Immelt diseñado un cambio de imagen radical de GE, el reposicionamiento de la empresa como una empresa industrial digitales mirando para definir el futuro de la Internet de las cosas. En el artículo principal de Spotlight, que comparte lo que aprendió sobre dirigir una organización gigante a través de cambios masivos. Hay varias clases: (1) Ser disciplinado. Este medio de anidación iniciativas dentro de la ot...Starting at €8.20
-
Shared Views and Common Choices: Who Is Generation Y, and What Does that Mean for Your Career
Erickson, TamaraBook Chapter HBS-7813BC-EIt is not easy to pin down Generation Y. This is due to a number of factors - how global Y's are, their vastly different socioeconomic starting points, and intense desire for individuality. In this chapter, the author reviews the characteristics that define this generation - how Y's see themselves, what they value, and what they want from work -identifying traits that influence the career path and choices of Generation Y. This chapter is excerpt...Starting at €8.20
-
Identify Your Preferences: Generation Y--Shaping Your Personal Career Strategy
Erickson, TamaraBook Chapter HBS-7815BC-EThere is a clear link between understanding what you love and identifying tangible elements of the work environment that would be best for you. What is the deciding factor in your job search? In this chapter, the author describes six archetypes of work-related passions and preferred relationships. She also includes an exercise to help you determine which of the six rates highest for you. This chapter is excerpted from "Plugged In: The Generation...Starting at €8.20
-
Reinvent Your Career and Your Life: Doing What You Want--Career Strategies for Boomers
Erickson, TamaraBook Chapter HBS-5093BC-ELeadership and People ManagementToday, far too many Boomers find themselves begrudgingly sticking with their current employers. But in an age of unprecedented opportunities for this generation of workers, this needn't ever happen. This chapter discusses strategies for tapping into and realizing what you want out of life and career, whether you hope to continue traditional work, branch out into nonprofit or volunteer work, or focus on family. This chapter is excerpted from "Ret...Starting at €8.20
-
Challenge Your Assumptions--and Your Employer's: How Boomers Can Benefit from the Changing Workplace
Erickson, TamaraBook Chapter HBS-5098BC-ELeadership and People ManagementThis chapter takes a close look at the expanding life choices of the Boomer generation and the implications these choices will have on how workers of this generation will spend the rest of their lives. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
-
Why Do You Think What You Think: Boomers' Views on Work and the World
Erickson, TamaraBook Chapter HBS-5099BC-ELeadership and People ManagementThis chapter profiles Boomers and their unique worldview and relationship to work, comparing their attitudes and expectations to those of other generations. This chapter is excerpted from "Retire Retirement: Career Strategies for the Boomer Generation."Starting at €8.20
-
Shaping Generation X: Your Teen Years--And What They Mean for Your Work Life
Erickson, TamaraBook Chapter HBS-5671BC-ERemember Tylenol tampering, the rise of MTV, the start of the AIDs epidemic, and mothers re-entering the workforce in droves? They are all experiences shared by you and your fellow members of Generation X, and whether you like it or not, these experiences shaped the way you fit into the workplace. Many of our most powerful and lasting beliefs are formed when we are teenagers, when we first shift our focus from tangible objects and begin to wrestl...Starting at €8.20
-
What Are They Thinking: The Other Four Generations--What Generation X'ers Should Know About their Colleagues
Erickson, TamaraBook Chapter HBS-5673BC-EUnderstanding why people from other generations behave the way they do will give you, as a member of Generation X, an advantage as you work with them - whether they be your bosses, colleagues, clients, partners, or customers. This chapter is about "them" - the other generations who share your workplace and your lives: the Traditionalists, Boomers, Generation Y, and the up-and-coming Re-Generation. In the workplace, confusion and frustration often...Starting at €8.20