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Darden University of Virginia (USA)
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (B)
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyCase DARDEN-E-0495Business Ethics and Corporate Social ResponsibilityJay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country music stars. Wallen, a white singer, was caught on home security footage using an ethnic slur with a group of white friends after a night of drinking. The following day, the footage was released to the public, and Wallen was swiftly disavowed by his ...Starting at €5.74
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (A)
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyCase DARDEN-E-0494-EBusiness Ethics and Corporate Social ResponsibilityJay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country music stars. Wallen, a white singer, was caught on home security footage using an ethnic slur with a group of white friends after a night of drinking. The following day, the footage was released to the public, and Wallen was swiftly disavowed by his ...Starting at €8.20
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (C)
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyCase DARDEN-E-0496-EBusiness Ethics and Corporate Social ResponsibilityJay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country music stars. Wallen, a white singer, was caught on home security footage using an ethnic slur with a group of white friends after a night of drinking. The following day, the footage was released to the public, and Wallen was swiftly disavowed by his ...Starting at €5.74
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (C)
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyCase DARDEN-E-0496Business Ethics and Corporate Social ResponsibilityJay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country music stars. Wallen, a white singer, was caught on home security footage using an ethnic slur with a group of white friends after a night of drinking. The following day, the footage was released to the public, and Wallen was swiftly disavowed by his ...Starting at €5.74
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (B)
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyCase DARDEN-E-0495-EBusiness Ethics and Corporate Social ResponsibilityJay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country music stars. Wallen, a white singer, was caught on home security footage using an ethnic slur with a group of white friends after a night of drinking. The following day, the footage was released to the public, and Wallen was swiftly disavowed by his ...Starting at €5.74
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanStarting at €8.20
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (A), (B), and (C) - Teaching note
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyTeaching Note DARDEN-E-0494TN-EBusiness Ethics and Corporate Social ResponsibilityStarting at €0.00
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (A), (B), and (C) - Teaching note
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyTeaching Note DARDEN-E-0494TNBusiness Ethics and Corporate Social ResponsibilityStarting at €0.00