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Darden University of Virginia (USA)
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McDonald's Corporation
Hess, Edward D.; Modica, ShizukaCase DARDEN-S-0147-EStrategyIn December 2007, McDonald’s had a market capitalization of $69.5 billion, and its stock price was hovering around its all-time high of $58-$60 since the last split, in February 1999. While McDonald’s was enjoying its five-year consecutive sales increases and high stock price, the management team was determined to improve customer experience, foster customer loyalty, and pave an enduring growth path into the future. Its big challenge remained how...Starting at €8.20
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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Students Helping Honduras
Hess, Edward D.; Modica, ShizukaCase DARDEN-ENT-0105-EEntrepreneurshipA student-founded, student-led nonprofit organization dedicated to helping Hondurans escape from the cycle of poverty accomplished this by engaging college students in its projects from beginning to end. It operated with a yearly budget, augmented by student fundraisers and a grant from a private foundation. By the summer of 2008, it had three full-time employees living in Honduras and an ambitious business plan to expand its college chapters, in...Starting at €8.20
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C.R. Barger & Sons, Inc. (B)
Hess, Edward D.; Modica, Shizuka; Barger, EdCase DARDEN-ENT-0107-EEntrepreneurshipThe president of the PCO division at C.R. Barger & Sons has grown the division, so he now must consider whether to build a new PCO plant to accommodate future growth. The new plant would increase Barger’s production capacity allowing it to expand its concrete-production capacity from 40 to 200 cubic yards per day. The case examines the multifaceted strategy the president used to revitalize the division, and students can decide whether this large ...Starting at €5.74
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Levy Restaurants
Hess, Edward D.; Modica, ShizukaCase DARDEN-S-0155-EStrategyGrowing from a passive investment in a Chicago delicatessen in 1978, into a national foodservice company by 2007, Levy Restaurants (Levy) served approximately 63 million customers a year at more than 85 different restaurants and sporting and entertainment venues. Then Levy expanded its fine-dining restaurant business into sports and entertainment venues and such unexpected places as Disney World. Levy grew at greater than 20% compounded growth ra...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanStarting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943-EMarketingFaced with declining market share and sales, Natura, Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Starting at €0.00
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C.R. Barger & Sons, Inc. (A)
Hess, Edward D.; Modica, Shizuka; Barger, EdCase DARDEN-ENT-0106-EEntrepreneurshipC.R. Barger & Sons, Inc., (Barger) operated two businesses: It installed gas, water, and sewer lines, and it manufactured and sold precast-concrete septic tanks. In 2002, after 35 years as a local supplier of septic tanks, this end of the business had reached a plateau. Barger did not have a distinctive brand or product, and its sales were limited primarily to East Tennessee. Barger was on the verge of closing down its septic-tank business when, ...Starting at €8.20