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Darden University of Virginia (USA)
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Supplier Development at SysInteg (B)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1363-EService and Operations ManagementThis file contains the Future State Map created at the Value Stream Mapping event. A teaching note (OM-1355TN) is available.Starting at €5.74
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Value Stream Mapping at SysInteg (A)
Karri, Chitanya; Landel, Robert D.Case DARDEN-OM-1369-EService and Operations ManagementThis case focuses on the application of Value Stream Mapping as a means of identifying waste in a supplier's logistics- services activities. Students are given the information needed to construct a Value Steam Map, identify value-added and non-value-added activities, and develop opportunities for reaching 50% improvement in throughput time. It is based on the case Supplier Development at SysInteg (A) UVA-OM-1355, about a summer intern in the Supp...Starting at €8.20
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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Supplier Development at SysInteg (A)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1355-EService and Operations ManagementAn intern in the Supplier Development department at XS Inc. is participating in a two-day Value Stream Mapping (VSM) event at SysInteg. As this is XS’s first time sponsoring an improvement initiative led by a third party, it is under tight scrutiny by XS corporate-level senior management. XS considered this an opportunity to deploy external lean experts to convince some members of senior management who were skeptical about the lack of oversight o...Starting at €8.20
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Supplier Development at SysInteg (C)
Landel, Robert D.; Karri, ChitanyaCase DARDEN-OM-1364-EService and Operations ManagementOn day two of the Value Stream Mapping (VSM) event, the legal counsel for the XS division was brought to the meeting by the XS division manager who viewed the suggestions and recommendations made the supplier during the Current State exercise on the first day as push backs and wanted to ensure that he had no unreasonable plans for improvement when he left the VSM event. The attorney was concerned that any changes to existing processes would leave...Starting at €5.74
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Supplier Development at SysInteg (A), (B), and (C) - Teaching Note
Landel, Robert D.; Karri, Chitanya; Mestry, AshishTeaching Note DARDEN-OM-1355TN-EService and Operations ManagementTeaching note for product OM-1355Starting at €0.00
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanStarting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943-EMarketingFaced with declining market share and sales, Natura, Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Starting at €0.00