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Darden University of Virginia (USA)
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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Invesco Ltd.: Asset Management in Transition - Teaching Note
Allayannis; George (Yiorgos); Fernstrom; AaronTeaching Note DARDEN-F-1856TN-EFinanceTeaching note for product F-1856Starting at €0.00
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Invesco Ltd.: Asset Management in Transition
Allayannis; George (Yiorgos); Fernstrom; AaronCase DARDEN-F-1856-EFinanceThis case is used in Darden's second-year "Financial Institutions and Capital Markets;" elective. Using Invesco Ltd. (Invesco) as an example; the case examines the strategic challenges facing the asset management industry. Marty Flanagan; Invesco's CEO; must position Invesco to compete in an industry undergoing systemic change; including active and passive products and flows; lower levels of organic growth; fee compression; softening revenues and...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TNMarketingTeaching note for products M-0943, M-1022 and M-1023Starting at €0.00
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The Multichannel Challenge at Natura in Beauty and Personal Care (A)
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943MarketingFaced with declining market share and sales between 2014 and 2016, Natura, at the time Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, was expanding its customer reach by moving from a direct-sales company to a multichanStarting at €8.20
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IEX Group; Inc.
Lipson; Marc L.; Fernstrom; AaronCase DARDEN-F-1876-EFinanceAt the start of 2018; Brad Katsuyama and his leadership team at the Investors Exchange (IEX) had much to be proud of - and much to worry about - as they contemplated the rollout of their latest innovation in equity trading. In a trading landscape increasingly defined by issues related to speed; IEX was building a reputation as a thoughtful innovator trying to level the playing field for its clients. In many ways; the short history of IEX and the ...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care
Farris, Paul W.; Guissoni, Leandro; Ailawadi, Kusum; Boccia, MurilloCase DARDEN-M-0943-EMarketingFaced with declining market share and sales, Natura, Brazil’s second-largest brand in the cosmetics, fragrances, and toiletries market, expanded its customer reach by moving from a direct-sales company to a multichannel company. In 2014, Natura added online catalogs, physical stores, and drugstores to its well-established direct-selling model, but the results were disappointing. Between 2014 and 2016, three different Natura CEOs attempted to lead...Starting at €8.20
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The Multichannel Challenge at Natura in Beauty and Personal Care (A), (B), and (C) - Teaching note
Farris, Paul W.; Guissoni, Leandro; Boccia, Murillo; Ailawadi, KusumTeaching Note DARDEN-M-0943TN-EMarketingTeaching note for product M-0943Starting at €0.00