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Darden University of Virginia (USA)
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Philips: Developing a Marketing Strategy for LED Bulbs - Teaching note
Wilcox, Ronald T.; Yemen, Gerry;Teaching Note DARDEN-M-1033TN-EMarketingTeaching note for product M-1033Starting at €0.00
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C-Power: Harnessing the Power of the Ocean
Wilcox, Ronald T.Case DARDEN-M-1034-EMarketingDespite the predictability and power of wave energy, by 2022, there was not a single industry-standard technology for converting wave energy to electricity. A new company, C-Power, had developed a product designed to generate levels of power from wave energy that could compete with solar, wind, and fossil-fuel power sources. In 2016, it began a contract with the US government to develop a reliable wave-based power source for deep-sea fiber-optic ...Starting at €8.20
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Daimler Taps the Chinese Panda Bond Market
Lynch, Luann J.; Haskins, Mark E.Case DARDEN-C-2417-EAccounting and ControlPreparing for a potential interview, an MBA graduate reads extensively about Daimler AG. She learns about company’s longtime presence in China manufacturing luxury automobiles and its continued investment in manufacturing and R&D capacity in that country. She also learns that the company financed part of its operations and growth in China by issuing bonds in both China and Hong Kong and wonders whether the company would return to those bond marke...Starting at €8.20
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Shareholders’ Equity at PepsiCo - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Teaching Note DARDEN-C-2425TN-EAccounting and ControlTeaching note for product C-2425Starting at €0.00
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Potential Volatility Comes to Earnings: A Look at Berkshire Hathaway’s Equity Investments - Teaching Note
Lynch, Luann J.; Haskins, Mark E.Teaching Note DARDEN-C-2426TN-EAccounting and ControlTeaching Note for product C-2426Starting at €0.00
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Revenue Recognition (Topic 606) at Salesforce.com, Inc. - Teaching Note
Haskins, Mark E.; Lynch, Luann J.Teaching Note DARDEN-C-2428TN-EAccounting and ControlTeaching Note of Product C-2428Starting at €0.00
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Boulevard Sandwiches, Inc. (A)
Brownlee, E. Richard II; Lynch, Luann J.Case DARDEN-C-2433-EAccounting and ControlCarla Thomas, the owner of Boulevard Sandwiches, is preparing to meet with Alan Philips, the new manager of Boulevard Sandwiches, Inc., Unit No. 2, in mid-December 2017. The primary purpose of this meeting is to finalize the 2018 operating plan for the location, as well as to conduct sensitivity analysis related to the assumptions included in the budget. Thomas has decided that, due to the growth of her business, she can no longer continue to man...Starting at €8.20
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Boulevard Sandwiches, Inc. (A) - Teaching Note
Brownlee, E. Richard II; Lynch, Luann J.Teaching Note DARDEN-C-2433TN-EAccounting and ControlTeaching Note for Product C-2433Starting at €0.00
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The Influence of Social Media on Purchase Decisions in High Involvement Categories
Wilcox, Ronald T.; Black, PollyTechnical Note DARDEN-M-0786-EMarketingThis note discusses how social media marketing can be used to influence the consumer decision process for goods and services. It links social media's influence to the different stages of the purchase process for high-involvement items. The material is suitable for MBA, undergraduate, and executive education students.Starting at €8.20
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Parsons Brinckerhoff: The Second Avenue Subway (B)
Wilcox, Ronald T.; Santos, Carlos MichaelCase DARDEN-M-0794-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Starting at €5.74