This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Darden University of Virginia (USA)
-
Taking the Plunge: New Luxury Ventures
Sarasvathy, Saras D.; Ali, N.Case DARDEN-ENT-0070-EEntrepreneurshipStudents at all levels explore the psychology of entrepreneurship and new product branding and marketing as a young IBM executive decides whether to become an entrepreneur. He must evaluate his business plan; seek advisors; and decide how much money it will take to get started. His product idea? On-the-go water for dogs. With market research complete and a team of advisors assembled, he must decide whether to take the plunge.Starting at €8.20
-
The Affordable Loss Principle
Sarasvathy, Saras D.Technical Note DARDEN-ENT-0075-EEntrepreneurshipIdeal for a study of entrepreneurship as a phenomenon, this note explores the difference between causal models and effectuation. Whereas causal models focus on maximizing returns by selecting optimal strategies, effectuation begins with a determination of how much one is willing to lose and leveraging limited means in creative ways to generate new ends as well as new means. The effectuator then uses the very process of building the venture to bri...Starting at €8.20
-
Cold Opportunity (B): The ICEHOTEL Story
Sarasvathy, Saras D.; Read, Stuart; Aronsson, MagnusCase DARDEN-ENT-0120-EEntrepreneurshipSuitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students will ask themselves how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in...Starting at €5.74
-
"Ought" to "Can": Questions for an Entrepreneurial Future
Sarasvathy, Saras D.; Venkataraman, S.Technical Note DARDEN-ENT-0132-EEntrepreneurshipThis technical note explores the broadening role of entrepreneurship as both an economic and societal force. Students learn that as a distinct problem-solving method, entrepreneurship is teachable and applicable to a wide variety of issues central to human well-being and social improvement. It is akin to the scientific method in its capability to generate both the means to achieve yesterday’s ends and the reasons to reject them in favor of new en...Starting at €8.20
-
The Art of the Effectual Ask
Sarasvathy, Saras D.; Whiffen, SaraTechnical Note DARDEN-ENT-0225-EEntrepreneurshipEntrepreneurs strive to solve problems and create value through partnerships. Studying how they do that led to the hypothesis that “asking” played a critical role in the success of an entrepreneur. This note addresses studies of expert entrepreneurs and how they differ from novice entrepreneurs, including discussion on type, method, and frequency of asking, as well as effectual reasoning.Starting at €8.20
-
Taking the Plunge: New Luxury Ventures - Teaching Note
Sarasvathy, Saras D.; Ali, N.Teaching Note DARDEN-ENT-0070TN-EEntrepreneurshipTeaching note for product ENT-0070Starting at €0.00
-
Felipe Vergara and Lumni: Launching an Innovation in a Developing Economy - Teaching Note
Sarasvathy, Saras D.; Weiss, Elliott N.; Ishrat, M.Teaching Note DARDEN-ENT-0083TN-EEntrepreneurshipTeaching note for product ENT-0083Starting at €0.00
-
Cold Opportunity (A), (B), and (C) - Teaching Note
Sarasvathy, Saras D.; Read, StuartTeaching Note DARDEN-ENT-0119TN-EEntrepreneurshipTeaching note for product ENT-0119Starting at €0.00
-
Boards for a New Venture: Putting Together Boards and Working with Them
Sarasvathy, Saras D.Technical Note DARDEN-ENT-0071-EEntrepreneurshipThis note teaches students at all levels how to establish a board for a new venture, explaining why it is necessary, how to attract the right members, how to compensate them, how to distinguish advisors versus directors, how to deal with board conflicts.Starting at €8.20
-
Cold Opportunity (A): The Nils Bergqvist Story
Sarasvathy, Saras D.; Aronsson, MagnusCase DARDEN-ENT-0119-EEntrepreneurshipSuitable for MBA and executive learners, this case series presents a narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students will wonder how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in either one or two...Starting at €8.20