This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Darden University of Virginia (USA)
-
Global Asset Allocation: Investing in a Time of Debt, Supply Shocks, and Quantitative Tightening
Warnock, Francis E.; Wurster, LizCase DARDEN-GEM-0215-EEconomicsIn early 2023, pension fund manager Lynda Chen was troubled. She knew how important portfolio returns were for the pension’s finances. The fund’s assets ensure the pension’s health, as portfolio returns prefund the cost of the benefits the pension pays out to members. Built into Chen’s pension calculations was a 6.5% expected return, which, relative to other pension funds, was conservative. But in this world of massive debt levels, a series of ad...Starting at €8.20
-
Fed Listens Meets an Inflation Surge
Warnock, Francis E.Case DARDEN-GEM-0210-EEconomicsAfter the final Federal Open Market Committee meeting of 2022, Jay Powell paused to consider the past and prospective paths for the US Federal Reserve (the Fed). Entering 2023, Powell had three not-unrelated issues on his mind. First, in 2019 the Fed launched its first-ever comprehensive public review of the monetary policy framework it employs to achieve maximum employment and price stability. During this review, Powell and the Fed considered es...Starting at €8.20
-
Doing Business: A Managerial Perspective
Warnock, Francis E.; Begley, J. AsherTechnical Note DARDEN-GEM-0176-EEconomicsA government’s impact on the economy is not limited to taxes, spending, and monetary policy. As any manager can attest, regulations dramatically impact the way managers think about production. An effective regulatory environment will allow both new and exStarting at €8.20
-
Fragilities and Growth Prospects in the Global Economy
Walsh, Kieran J.; Warnock, Francis E.Technical Note DARDEN-GEM-0177-EEconomicsThis note discusses identifying the potential future fragile and high-growth economies.Starting at €8.20
-
South Africa: The Search for Balanced and Sustainable Economic Growth
Warnock, Francis E.Case DARDEN-GEM-0179-EEconomicsThis case follows Lesetja Kganyago, governor of the South African Reserve Bank (SARB), and his efforts to keep inflation between 3% and 6% and, if possible, close to the midpoint of that range (i.e., 4.5%). This policy, part of the inflation targeting (IT) regime put in place in February 2000, forced the SARB to tighten monetary policy substantially and repeatedly in 2014 and 2015, when inflation was above the target, arguably pushing the economy...Starting at €8.20
-
Eurozone at 21: A Monetary Union Without Growth?
Warnock, Francis E.Case DARDEN-GEM-0178-EEconomicsThis case addresses the troubles facing the eurozone in early 2021. Was the area doomed to low (or no) growth? Had the eurozone’s high-profile financial crises in Greece, Ireland, and Cyprus given way to the type of slow rotting of society that leads to revolutions? Was the COVID-19 pandemic the final nail in the union’s coffin? Or would the pandemic, notwithstanding the enormous and devastating toll on the union’s citizens, jar the eurozone out ...Starting at €8.20
-
Compact Fluorescent Bulbs: 15 Years Later
Spekman, Robert E.; Farris, Paul W.; Webb, MarjorieCase DARDEN-M-0766-EMarketingCompact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.Starting at €8.20
-
Using Social Media in the B2B Context
Spekman, Robert E.; Dotson, ElianeTechnical Note DARDEN-M-0778-EMarketingBusiness-to-business marketers have begun to appreciate the value social networks -- specifically, the use of social media -- to nurture relationships with current customers and to reach one’s potential customers. This note explores the different facets of social media: what it is, what the risks are, and how best to harness it for use in a B2B context. Despite skepticism regarding their efficacy and whether they accomplish the goals established ...Starting at €8.20
-
Customer Segmentation in Business-to-Business Markets
Spekman, Robert E.; Stein, JoshuaTechnical Note DARDEN-M-0792-EMarketingThe purpose of this note is to help students better understand the concept of customer segmentation in a business-to-business (B2B) context, focused on such topics as the role segmentation plays in the larger marketing strategy of which it is a part, the process, primary approaches, and variables.Starting at €8.20
-
Infoterra GmbH
Spekman, Robert E.; Plotner, Olaf; Gogdun, BulentCase DARDEN-M-0796-EMarketingAfter launching a new radar satellite, the satellite data subsidiary of a large aerospace firm is pressured to increase revenues by EUR250 million over the satellite's lifespan--seven years. Mindful of an explosion of both military and commercial radar data applications, the firm's marketing director considers a completely new sales and marketing approach.Starting at €8.20