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Darden University of Virginia (USA)
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The Federal Reserve and Goldman Sachs: Mike Silva
Hernandez, Morela; Parmar, Bidhan; Mead, JennyCase DARDEN-OB-1078-EService and Operations ManagementMike Silva, the NY Fed’s senior supervisory officer for Goldman Sachs, is having trouble with Carmen Segarra, a recently hired bank examiner who reports to Silva. The two disagree about whether Goldman Sachs has a viable overall conflict-of-interest policy; Silva says “yes,” and Segarra says “no.” Segarra’s communication style—aggressive and frank—has irritated both Silva and others in their department, although an independent report had been cri...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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The Book of Bad Arguments
Wicks, Andrew C.; Freeman, R. Edward; Harris, Jared; Parmar, Bidhan; Mead, Jenny; Mayo, ZacharyTechnical Note DARDEN-E-0408-EBusiness Ethics and Corporate Social ResponsibilityThis note, intended to accompany the short booklet An Illustrated Book of Bad Arguments, discusses the logical framework behind argumentation and presents the basic logical rules necessary to reach sound conclusions. Throughout, it refers to the philosophical foundations of logical reasoning and attempts to address these concepts in the framework of management. By the end, diligent students should be able to identify the necessary structure and c...Starting at €8.20
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The Federal Reserve and Goldman Sachs: Carmen Segarra
Hernandez, Morela; Parmar, Bidhan; Mead, JennyCase DARDEN-OB-1079-ELeadership and People ManagementCarmen Segarra, a recently hired bank examiner in the NY Fed’s supervisory office for Goldman Sachs, strongly disagrees with her supervisor, Mike Silva, about whether Goldman Sachs has a viable overall conflict-of-interest policy. Silva says “yes,” and Segarra says “no.” This issue is the latest in which Segarra sees what she considers regulatory capture in the NY Fed/Goldman Sachs’s relationship. An independent report had been critical of the NY...Starting at €8.20