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Darden University of Virginia (USA)
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Finder, Minder & Grinder: The Charges and Rebuttal - Teaching Note
Davidson, Martin N.; Yemen, Gerry; Wiese, CatherineTeaching Note DARDEN-OB-0841TN-ELeadership and People ManagementTeaching note for product OB-0841Starting at €0.00
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Gentleman's Furniture Role-Play - Teaching Note
Quinn, Ryan W.; Wiese, CatherineTeaching Note DARDEN-OB-0928TN-ELeadership and People ManagementTeaching note for product OB-0928Starting at €0.00
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Present Value Applications - Teaching Note
Brownlee, E. Richard II; Wiese, CatherineTeaching Note DARDEN-C-2100TN-EAccounting and ControlTeaching note for product C-2100Starting at €0.00
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An Exercise in Accounting for Marketable Securities - Teaching Note
Allen, Brandt R.; Lynch, Luann J.; Wiese, CatherineTeaching Note DARDEN-C-2277TN-EAccounting and ControlTeaching note for product C-2277Starting at €0.00
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The IMF's Coordinated Growth Strategy of 1977/1978 - Teaching Note
Debaere, Peter; Wiese, CatherineTeaching Note DARDEN-G-0601TN-EKnowledge and CommunicationTeaching note for product G-0601Starting at €0.00