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Darden University of Virginia (USA)
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Finder, Minder & Grinder: The Charges and Rebuttal - Teaching Note
Davidson, Martin N.; Yemen, Gerry; Wiese, CatherineTeaching Note DARDEN-OB-0841TN-ELeadership and People ManagementTeaching note for product OB-0841Starting at €0.00
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Gentleman's Furniture Role-Play - Teaching Note
Quinn, Ryan W.; Wiese, CatherineTeaching Note DARDEN-OB-0928TN-ELeadership and People ManagementTeaching note for product OB-0928Starting at €0.00
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vineyard vines and The Brotherhood of the Traveling Pants
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Case DARDEN-M-0909-EMarketingThis case, “vineyard vines and The Brotherhood of the Traveling Pants,” introduces students to a unique partnership in the social media advertising world. Preppy clothing powerhouse vineyard vines had a history of interacting with its customers by featuring user-generated content in its catalogs and on its website and decided to continue this tradition on social media by partnering with a group of fans called The Brotherhood of the Traveling Pant...Starting at €8.20
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Present Value Applications - Teaching Note
Brownlee, E. Richard II; Wiese, CatherineTeaching Note DARDEN-C-2100TN-EAccounting and ControlTeaching note for product C-2100Starting at €0.00
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Social Media Marketing
Murray, Meghan; Dunklin, I.S.; Loftus, MatthewTechnical Note DARDEN-M-0908-EMarketingThis technical note describes the history and benefits of social media marketing and discusses the ways in which it differs from traditional marketing. Seven major social media platforms-Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, and WhatsApp-are covered in detail, and the authors outline the different techniques that companies can use with each one to uniquely engage with their customers. This technical note is used in a Darden ...Starting at €8.20
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vineyard vines and The Brotherhood of the Traveling Pants - Teaching Note
Murray, Meghan; Loftus, Matthew; Dunklin, I.S.Teaching Note DARDEN-M-0909TN-EMarketingTeaching note for product M-0909Starting at €0.00
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An Exercise in Accounting for Marketable Securities - Teaching Note
Allen, Brandt R.; Lynch, Luann J.; Wiese, CatherineTeaching Note DARDEN-C-2277TN-EAccounting and ControlTeaching note for product C-2277Starting at €0.00
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The IMF's Coordinated Growth Strategy of 1977/1978 - Teaching Note
Debaere, Peter; Wiese, CatherineTeaching Note DARDEN-G-0601TN-EKnowledge and CommunicationTeaching note for product G-0601Starting at €0.00