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IESE (España)
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El difícil juego de equilibrios entre regulación y competencia
Vives, XavierArticle ART-3054Economics, Finance¿Perjudica a la sociedad que haya demasiada competencia en el sector bancario? ¿Qué políticas podrían proteger y estabilizar la banca sin asfixiarla? Este artículo aborda la compleja relación entre competencia, regulación y estabilidad, así como las implicaciones de la coordinación de la regulación bancaria con la política de competencia. El autor presenta los retos a que se enfrentan bancos y reguladores a la hora de gestionar los equilibrios en...Starting at €8.20
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Balancing the Trade-Offs Between Competition and Stability
Vives, XavierArticle ART-3054-EEconomics, FinanceDoes too much competition in banking hurt society? What policies can best protect and stabilize banking without stifling it? This article addresses the critical relationships between competition, regulation and stability, and the implications of coordinating banking regulations with competition policies. The author presents some key challenges that bankers and regulators face in trying to manage the trade-offs between competition and stability. H...Starting at €8.20
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Starting at €5.74
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Embraer 1994: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1109-EService and Operations ManagementStarting at €8.20
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Embraer 2010: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1110-EService and Operations ManagementEn 1994 EMBRAER se encuentra ante una grave crisis financiera agravada por la situación del sector y de Brasil. La empresa, de capital público, es privatizada. El caso plantea la estrategia de turn-around a seguir. En Embraer 1994 permite discutir las opciones que se le abren a un fabricante de aviones en una economía emergente. En principio parecería que "este no es el tipo de producto a fabricar en Brasil". En principio solo respuestas poco con...Starting at €8.20
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The Double Advantage of Public-Private Partnerships
Berrone, Pascual; Ricart, Joan Enric; Ferradans, Hugo; Rodríguez, Miguel; Salvador, Jordi; Tadelis, Steven; Vives, XavierDossier DOS-34-EFinance, Service and Operations Management, StrategyThe opportunities for value creation double with PPPs. This dossier will help you ace the game.Starting at €15.00
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74