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Ivey Business School (Canada)
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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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A.T. Kearney Inc.: The Push to become a Management Consulting Titan
Florian Wiesner; Jonathan Chen; Christopher WilliamsCase IVEY-9B20M180-EStrategyIn the first quarter of 2019, A.T. Kearney Inc.’s managing partner had to find a strategy that would help the company move into the top tier of the world’s management consultancy firms. The new leader was only the ninth managing partner in the firm’s histStarting at €8.20
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Ekohealth: Developing Price Structures
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A057-EEntrepreneurship, Marketing, StrategyFounded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies an...Starting at €8.20
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Comedy Nights with Kapil: Maintaining Value Creation
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A056-EMarketing, StrategyBy the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show t...Starting at €8.20
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Marketing at Nyassa - Teaching Note
Neeraj Pandey; Gaganpreet Singh; Sandeep PuriTeaching Note IVEY-8B16A004-EMarketingTeaching note for product 9B16A004.Starting at €0.00
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innogy Consulting GmbH: Competing Away From Home - Teaching Note
Jonathan Chen; Son Tran Tuan; Christopher WilliamsTeaching Note IVEY-8B18M159-EStrategyTeaching note for product 9B18M159.Starting at €0.00
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Arconic Inc. versus Elliott Management Corp.: A Battle for Control
Jonathan Chen; Carolyn Burns; Christopher WilliamsCase IVEY-9B20M014-EStrategyArconic Inc. was a lightweight-material engineering firm that supplied the aerospace, automotive, and commercial transportation industries. Elliott Management Corporation was an activist investment firm that held a minority investment in Arconic Inc.. The two companies were locked in a public disagreement on how to generate acceptable financial returns for investors. At a shareholders' meeting on May 25, 2017, all shareholders would be able to vo...Starting at €8.20
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A.T. Kearney Inc.: The Push to become a Management Consulting Titan - Teaching Note
Christopher Williams; Jonathan Chen; Florian WiesnerTeaching Note IVEY-8B20M180-EStrategyTeaching note for product 9B20M180.Starting at €0.00
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Ludhiana City Bus Services Limited: Pricing for Profits
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A019-EMarketing, StrategyLudhiana City Bus Service Limited (LCBSL) was created to improve the urban transportation system in the city of Ludhiana, India. As per the existing pricing strategy, bus fares (one of key revenue source for LCBSL) were set by the state government. LCBSL management was convinced that there was ample scope for raising the bus fares. The partial project implementation had been generating a return on capital of 1.9 per cent. To reduce this breakeven...Starting at €8.20