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Ivey Business School (Canada)
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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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JCB Construction Equipment: Made in India for the World
Anupama PrasharCase IVEY-9B16M039-EStrategyIn November 2014, JCB — the world’s leading construction equipment manufacturer, with a presence in 150 countries — decided to add two more facilities to its existing manufacturing strength in India. Based in the United Kingdom, JCB had put US$300 million into building its production and service capabilities since its entry into the Indian construction equipment market in 1979. However, the intricate business environment in India and its difficul...Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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Agarwal Packers and Movers Limited: Relocating Emotions
Anupama PrasharCase IVEY-9B19A003-EEntrepreneurship, MarketingIn September 2018, the leadership team of Agarwal Packers and Movers Limited (APML) gathered for a meeting at the company’s headquarters, located in the heart of New Delhi, India. The founder was considering whether the company should go public by the end of 2019. Since APML’s inception in 1987, the team had worked hard to create a healthy brand recall, establish customer loyalty, and build a robust financial base. However, in the 18 months leadi...Starting at €8.20
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Agarwal Packers and Movers Limited: Relocating Emotions - Teaching Note
Anupama PrasharTeaching Note IVEY-8B19A003-EMarketingTeaching note for product 9B19A003.Starting at €0.00
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Vaidam Health: Facilitating Medical-Value Travel
Anupama PrasharCase IVEY-9B18M122-EEntrepreneurship, StrategyHeadquartered in Gurgaon, India, Vaidam Health Private Limited (Vaidam) was an online medical-value-travel (MVT) facilitator that had been hosting overseas patients travelling to India for medical treatment since its inception in January 2016. It had partnered with over 100 world-class health care facilities across the major cities in the country. Given the improved attractiveness of the MVT services, the founders of Vaidam realized that they wou...Starting at €8.20
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JCB Construction Equipment: Made in India for the World - Teaching Note
Anupama PrasharTeaching Note IVEY-8B16M039-EStrategyTeaching note for product 9B16M039.Starting at €0.00
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Tashn.com: Developing Merchandising for a Competitive Advantage - Teaching Note
Ritu Srivastava; Anupama Prashar; Punit BhardwajTeaching Note IVEY-8B18A010-EMarketingTeaching note for product 9B18A010.Starting at €0.00
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Parentune.com: Partnering Parents
Anupama PrasharCase IVEY-9B17D002-EEntrepreneurship, Service and Operations Management, StrategyIn June 2016, the founder and chief executive officer of Parentune.com, a rapidly growing online parents’ community based in Gurgaon, India, was feeling the pressure of keeping his parenting support service relevant to the changing needs of millennial parents. Parentune.com supported parents at all stages of parenting by networking parents and experts. Since Parentune.com launched in November 2012, more than one million parents had become members...Starting at €8.20
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Tashn.com: Developing Merchandising for a Competitive Advantage
Ritu Srivastava; Anupama Prashar; Punit BhardwajCase IVEY-9B18A010-EEntrepreneurship, MarketingIn October 2016, the assistant director for buying and sourcing apparel at Tashn.com (Tashn) was examining his team's readiness for the upcoming End of Reason Sale, scheduled for January 3 to 5, 2017. The assistant director was contemplating a few crucial merchandising decisions: Was Tashn's merchandising plan effective? Was its buying model sustainable for large orders? Were the seller selection and evaluation processes efficient to ensure quali...Starting at €8.20