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Ivey Business School (Canada)
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Swadhaar: Self-Support through Financial Services
Rajesh Panda; Madhvi Sethi; Pooja GuptaCase IVEY-9B20N002-EEntrepreneurship, FinanceSwadhaar FinServe Private Limited (Swadhaar), a non-banking financial company–microfinance institution (NBFC-MFI), was set up in Mumbai, India in 2008 with the objective of providing the urban poor with increased access to financial services. Swadhaar was a leading provider of financial services to clients in several major states of India. Between 2009 and 2013, there were major changes in the regulatory environment; some of these restricted the ...Starting at €8.20
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Universal Basic Income: Is There a Case for India - Teaching Note
Madhvi Sethi; Saina Baby; Vandita DarTeaching Note IVEY-8B20M130-EStrategyTeaching note for product 9B20M130.Starting at €0.00
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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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The Game of Financial Ratios
Pooja Gupta; Madhvi Sethi; Darroch A. RobertsonExercise IVEY-9B17B001-EAccounting and Control, StrategyThis exercise revolves around the rivalry between two financial analysts. Upset by their constant game of one-upmanship, an advisor to the governor of the Reserve Bank of India came up with a challenge for them to prove who was better. He provided them with financial data for the financial year ending March 2014 from 10 anonymous companies and asked them to match the financial data with specific industries given in a list. The challenge was timed...Starting at €8.20
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McDonald’s in India: Not a Happy Meal
Paul W. Beamish; Pooja Gupta; Madhvi SethiCase IVEY-9B19M129-EStrategyIn September 2017, news spread of McDonald’s India terminating its franchise arrangement with its joint venture (JV) in India. The termination notice was the newest step in the saga of the conflict between the two JV partners—US-based McDonald’s and the IStarting at €8.20
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Swadhaar: Self-Support through Financial Services - Teaching Note
Rajesh Panda; Madhvi Sethi; Pooja GuptaTeaching Note IVEY-8B20N002-EFinanceTeaching note for product 9B20N002.Starting at €0.00
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Universal Basic Income: Is There a Case for India
Madhvi Sethi; Saina Baby; Vandita DarCase IVEY-9B20M130-EStrategyIndia’s Economic Survey 2016–17 proposed a gradual implementation of the concept of universal basic income (UBI) as the fastest way of providing a long-term solution to poverty. Large-scale inequality and poverty, along with huge misallocation and wastages in the existing welfare schemes, made India a perfect ground for experimenting with UBI. Though the rapid expansion of Jan Dhan–Aadhaar–Mobile infrastructure was expected to smoothen the execut...Starting at €8.20
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Ekohealth: Developing Price Structures
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A057-EEntrepreneurship, Marketing, StrategyFounded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies an...Starting at €8.20
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Comedy Nights with Kapil: Maintaining Value Creation
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A056-EMarketing, StrategyBy the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show t...Starting at €8.20