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Ivey Business School (Canada)
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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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Poseidon Concepts Corporation: Boom To Bust - Teaching Note
Walid Busaba; Nourhene Ben Youssef; Saqib A. KhanTeaching Note IVEY-8B18B001-EAccounting and ControlTeaching note for product 9B18B001.Starting at €0.00
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SaskPower U.S. Debt: Hedging Currency Exposure
Walid Busaba; Saqib A. KhanCase IVEY-9B18N011-EFinance, StrategyOn December 19, 2002, the board of directors of the Saskatchewan Power Corporation (SaskPower) was contemplating the approval of the company’s 2003 foreign exchange strategy to manage long-term currency risk exposure in the utility’s U.S. dollar debt. SasStarting at €8.20
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Ekohealth: Developing Price Structures
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A057-EEntrepreneurship, Marketing, StrategyFounded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies an...Starting at €8.20
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Transfer Pricing at Cameco Corporation
Walid Busaba; Nourhene Ben Youssef; Saqib A. KhanCase IVEY-9B14B011-EAccounting and Control, StrategyTransfer pricing used by multinational corporations to lower its tax burden, thereby increasing its consolidated income, can have far-reaching implications for the stakeholders, as a fund manager for Saskhedge fund found out the hard way. A stock investment the manager had made in Cameco Corporation has dropped its value by 20 per cent. In addition, Canada Revenue Agency has initiated a law suit against the firm for alleged tax avoidance in relat...Starting at €8.20
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Poseidon Concepts Corporation: Boom To Bust
Walid Busaba; Nourhene Ben Youssef; Saqib A. KhanCase IVEY-9B18B001-EAccounting and ControlOn February 25, 2013, the chief investment officer at University of Regina Investing (URI) was reviewing the draft copy of the annual report for 2012 that was to be submitted to the client, the University of Regina. One investment that stood out was Poseidon Concepts Corporation, which the fund had bought at $14.02 per share in April 2012, had reached a high of CA$16.02 in September 2012, and had eventually lost all stock value. The chief investm...Starting at €8.20
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University of Regina Club: Financial Statement Analysis
Nourhene Ben Youssef; Walid Busaba; Saqib A. KhanCase IVEY-9B18B016-EAccounting and Control, EntrepreneurshipThe University Club at the University of Regina was in financial distress. The club had been losing money for several years and was being subsidized by the University of Regina. However, due to budget cuts by the Saskatchewan government, the university was no longer in a position to subsidize the operations of the club. The board of the club had to make some tough decisions at this time. Could the club exist without university subsidy? Should the...Starting at €8.20
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Saskferco Products Inc.
Walid Busaba; Saqib A. KhanCase IVEY-9B11N014-EAccounting and Control, Finance, StrategyCrown Investment Corporation (CIC) of Saskatchewan and its partners, Mosaic Corporation and CIBC, have decided to sell a fertilizer plant that they jointly own. Now, CIC and its associates have to come up with a value assessment and mode of sale. Using different valuation methodologies, students are to determine the plant's value.Starting at €8.20
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Comedy Nights with Kapil: Maintaining Value Creation
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B14A056-EMarketing, StrategyBy the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show t...Starting at €8.20