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Ivey Business School (Canada)
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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B16A025-EMarketing, StrategyIn June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable...Starting at €8.20
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Vietnam's Embrace of ICT for Economic Development: Success and Future Challenges
Vu Minh Khuong; Robert D. AustinCase IVEY-9B15E005-EInformation Technologies, StrategyVietnam has made impressive economic gains over a period of three decades, following the Doi Moi reforms of 1986. Before reform, the country’s socialist economy had been unable to displace the poverty that had plagued the country in the aftermath of the Vietnam War. After reform, Vietnam has experienced many years of sustained growth, as evidenced by its advances on several economic performance rankings. By 2014, Vietnam's rankings compared favou...Starting at €8.20
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Neeraj Pandey; Gaganpreet SinghCase IVEY-9B15A028-EMarketing, StrategyThe chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviatio...Starting at €8.20
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Copenhagen School of Entrepreneurship: Business Incubation in the Danish Context - Teaching Note
Robert D. Austin; Dana Minbaeva; Demetra DimokopoulosTeaching Note IVEY-8B17M116-EStrategyTeaching note for product 9B17M116.Starting at €0.00
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Hart Schaffner Marx: Neurodiversity at a Classic American Suit Maker - Teaching Note
Robert D. AustinTeaching Note IVEY-8B18C048-ELeadership and People ManagementTeaching note for product 9B18C048.Starting at €0.00
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TDC Group: New Ways of Working - Teaching Note
Robert D. Austin; Dana MinbaevaTeaching Note IVEY-W33699-ELeadership and People ManagementTeaching Note for Ivey Product W26414.Starting at €0.00
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JPMorgan Chase & Co.: Open Banking
Robert D. Austin; Jashan PuniyaCase IVEY-9B21M060-EInformation Technologies, Knowledge and CommunicationJPMorgan Chase & Co. (JPMC), one of the world’s largest banks, was confronting the advent of open banking in its retail banking business. In late 2020, policy makers and regulators were advocating movement toward open banking with growing enthusiasm as a way to stimulate competition in the financial services sector and thus, encourage greater value creation for consumers.
JPMC, however, seemed to embrace open banking while also resisting i...Starting at €8.20
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Pagani Automobili S.p.A: Motoring Becomes Electric
Robert D. Austin; Adrian PierceCase IVEY-9B19M066-EEntrepreneurship, StrategyIn early 2018, Modena, Italy’s Pagani Automobili S.p.A (Pagani Automobili), a boutique designer and manufacturer of high-performance internal combustion engine powered supercars, was struggling to develop a response to the emergence of electric vehicle teStarting at €8.20
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Understanding the Link Between Crisis and Innovation
Robert D. Austin; Thomas Watson; Mark HealyArticle IVEY-9B20TD02-EStrategyThe COVID-19 pandemic has businesses around the world experimenting—but it is what happens when things go wrong that separates the innovators from the wannabes.Starting at €8.20
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Digital Transformation at GE: What Went Wrong
Robert D. Austin; Genevieve PelowCase IVEY-9B19M110-EStrategyAs recently as 2017, General Electric (GE) had been touted as an example of how established companies could pre-emptively transform their businesses digitally, without waiting to be forced to do so by their competition. But in 2018, the wheels appeared to fall off GE's transformation, amid a crisis that included leadership changes, dividend cuts, credit downgrades, and a stock price crash. The company announced that it would sell GE Digital, the ...Starting at €8.20