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Ivey Business School (Canada)
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ERKE: Consumption Binge Caused by Donations
Weina Li; Su Liu; Chenxi YiCase IVEY-W27047-EMarketing, StrategyHongxing ERKE Industrial Co., Ltd. (ERKE), founded in 2000, was the first large Chinese sportswear company to list overseas. Despite the difficulties it faced caused by poor management and the decline of its brand influence, ERKE donated ¥50 million worth of aid to disaster-hit areas in Henan, China, shortly after severe flooding in the province in July 2021. The donation caused an unprecedented online event in China and ignited the enthusiasm of...Starting at €8.20
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The Qingdao International Beer Festival - Teaching Note
Su Liu; Alex Beamish; Hailing LiuTeaching Note IVEY-8B20M081-EStrategyTeaching note for product 9B20M081.Starting at €0.00
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Hisense's Internationalization Dilemma: Co-Operation with Loewe - Teaching Note
Su Liu; Paul W. BeamishTeaching Note IVEY-8B17M155-EStrategyTeaching note for product 9B17M155.Starting at €0.00
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Sawchyn Guitars: Can an Old Business Learn New Tricks - Teaching Note
Meredith Woodwark; Matthew WongTeaching Note IVEY-8B13M084-EEntrepreneurship, StrategyTeaching note for product 9B13M084.Starting at €0.00
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Hisense-Hitachi Joint Venture: Expanding Internationally - Teaching Note
Paul W. Beamish; Su LiuTeaching Note IVEY-8B16M169-EStrategyTeaching note for product 9B16M169.Starting at €0.00
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Helarctos Ventures: Investing in Seed-Stage Start-Ups
Matthew WongCase IVEY-9B19M112-EEntrepreneurship, StrategyIn early 2016, Canada’s venture capital (VC) investment environment was growing and, as a result, exciting new start-ups were fruitfully collaborating with a sophisticated selection of investors. Ajay Joshi, a partner at Helarctos Ventures (HV), a seed-stStarting at €8.20
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Helarctos Ventures: Investing in Seed-Stage Start-Ups - Teaching Note
Matthew WongTeaching Note IVEY-8B19M112-EStrategyTeaching note for product 9B19M112.Starting at €0.00
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The Qingdao International Beer Festival’s Pandemic Predicament
Su Liu; Paul W. BeamishCase IVEY-9B21M030-EStrategyIn mid-2020, the organizer of the Qingdao International Beer Festival (QIBF) faced a predicament. The QIBF was an annual festival held every August in Qingdao, China; however, due to the COVID-19 pandemic, the organizer had initially abandoned the idea of holding the QIBF in 2020. By the end of March 2020, the spread of the pandemic in China had been basically contained. The organizer then decided to restart the event preparations. However, on Ju...Starting at €8.20
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Hisense-Hitachi Joint Venture: Expanding Internationally
Paul W. Beamish; Su LiuCase IVEY-9B16M169-EStrategyIn June 2014, Hisense of China and Hitachi of Japan were considering whether their 11-year-old joint venture (JV) should once again assume responsibility for its international sales. After developing a solid central air-conditioner market share in China, in 2009, the JV began to sell in various overseas regions but struggled. In April 2012, the partners agreed to have a Hisense subsidiary (the HIMC) assume full responsibility for selling the JV’s...Starting at €8.20
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Hisense-Hitachi Joint Venture: Expanding in Southeast Asia
Paul W. Beamish; Su LiuCase IVEY-9B16M220-EStrategyBefore re-entering the Southeast Asian market in 2015, the Hisense-Hitachi joint venture mainly used the well known Hitachi brand to explore overseas markets. After the JV had accumulated enough capacity to adopt a product differentiation strategy, they decided to treat the Hisense brand as the focal brand in Southeast Asia and adopted a series of distribution strategies that differed from what they had used to sell Hitachi branded products elsew...Starting at €8.20